Europe contains 63 of the world’s top 100 destinations.
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According to a new ranking, 63 of the world’s top 100 destinations are in Europe.
Euromonitor International’s Top 100 Cities Destinations Index compares the tourism, sustainability and economic performance of major cities around the world.
The 2023 results released this week were dominated by European destinations, with Paris, France topping the list.
Also in the top 10 were Madrid, Spain, Amsterdam, Netherlands, Berlin, Germany, Rome, Italy, Barcelona, Spain, and London, England.
Only three non-European cities joined them: Dubai in the UAE (2nd place), Tokyo in Japan (4th place), which entered the top 10 for the first time, and New York in the US (8th place).
How does the city rank on the Destination Index?
Cities are ranked based on 55 indicators in six main categories and given an overall attractiveness score.
Categories include economic and business performance, tourism performance, tourism infrastructure, tourism policy and attraction, health and safety, and sustainability.
Points are awarded for tourism demand, accessibility, smart technology use, conservation projects, etc.
Continuous improvements have been made in the run-up to the 2024 Olympics, with Paris once again taking the crown.
In 10th place, London is hailed by the index as having the world’s best tourism infrastructure, while Berlin’s Off to B campaign, which aims to boost tourism in remote areas of the city, has placed it in 6th place. became.
Which cities made it into the top 20?
European cities continue to dominate the top 20, with Munich, Germany, in 12th place, followed by Milan, Italy.
Dublin, Ireland ranks 15th after releasing the country’s first 3D city map, Vienna, Austria ranks 18th, and Lisbon, Portugal ranks 20th.
Beyond European borders, Singapore ranked 11th, Seoul, South Korea, 14th, Osaka, Japan, 16th, Hong Kong, 17th, and Los Angeles, USA, 19th.
The report says Europe’s success is driven by rapid urbanization and widespread technology adoption. With the rise of remote work, high-speed internet, flexible booking, and a comfortable working environment will become key factors in 2023.
Sustainable tourism was also high on this year’s agenda, including good public transport networks and measures to combat overtourism.
Vilnius, Lithuania (92nd) enters the top 100 for the first time due to improved tourism performance.
