Singapore integrated resorts Marina Bay Sands (MBS) and Resorts World Sentosa have signed a partnership agreement with the Singapore Tourism Board (STB) to drive tourism to the areas in which they operate.
In the first of a series of announcements, STB announced that it has signed a Memorandum of Understanding (MoU) with MBS and banking group UOB to increase awareness and intensify visits to the Marina Bay area. This builds on the existing partnership between the trio, where efforts have been made to energize the district through strong programs and engaging events, it added.
According to STB, this pilot partnership has already seen popular drone shows and other activities take place over Marina Bay, paving the way for the next partnership.
Under the new partnership, the partners will showcase the Marina Bay precinct as a vibrant, must-see destination with an array of engaging experiences, offering hotels, attractions, entertainment venues, retail and dining options in the area. STB explained that they will look for ways to promote it. He added that through the joint efforts of businesses around the bay, the partners will unlock the district’s limitless potential, attracting world-class events and experiences and staging them in Singapore.
Irene Lin from MBS said: “The Marina Bay area has come back to life in the first quarter of this year, with multiple partners working together to bring further vibrancy to the area and create a great experience for our guests.”
“This upcoming partnership recognizes that this precinct has unlimited potential to compete on the world stage as a leading lifestyle and business destination. Our continued commitment to improving Marina Bay Sands This initiative reflects our commitment to improving Marina Bay Sands and we look forward to working with our partners to create even more engaging experiences over the long term.”
STB also signed MOUs with Resorts World Sentosa (RWS), Sentosa Development Corporation (SDC) and DBS Bank to enhance the Sentosa guest experience through the creation of a Sentosa district partnership. This multilateral partnership will deliver exciting joint offerings aimed at driving tourism growth and cementing Sentosa’s position as Asia’s premier island resort getaway and leading lifestyle destination. lineup will be announced, the report said.
The partnership aims to synergize the strengths of all involved, including SDC’s comprehensive event lineup and new product launches. STB’s Made in Singapore global brand campaign. RWS offers world-class attractions, luxury hotel stays, and lifestyle experiences. And DBS’ strength is in delivering exceptional value in shopping, dining, travel and family experiences to customers across Singapore and key inbound markets including China, Hong Kong, India, Indonesia and Taiwan.
RWS CEO Tan Hee Teck said: At the heart of the partnership between Singapore Tourism Board, Sentosa Development Corporation and DBS is a shared vision to attract global visitors from a diverse and affluent demographic to the island and increase tourism spend.
“As we embark on a new chapter with our RWS 2.0 transformation plan, Resorts World Sentosa is poised to become the shining jewel of Singapore’s Greater Southern Waterfront and drive Singapore’s tourism growth for the next decade. .”
The partnership comes after STB recently announced strong numbers of 4.4 million visitors to Singapore in the first quarter of 2024. This is equivalent to 93% of the pre-COVID-19 level.
