SANYA, China, May 20, 2024 /PRNewswire/ — Sanya celebrates the 6th anniversary of the opening of Hainan Free Trade Port (Hainan FTP), reflects on its remarkable growth and commits to continuous transformation. I’m pledging. Aiming to become a major international tourist destination and a globally influential tourism consumption center, Sanya has become the center of the strategic vision of Hainan FTP’s development. In the past six years, Sanya’s tourism industry has experienced remarkable growth. Tourism revenue soared from 51.473 billion yuan in 2018 to 89.664 billion yuan in 2023, and the number of overnight guests soared from 18.31 million to more than 25 million. This impressive progress confirms the city’s success in improving and expanding its tourism services.
Aiming to build an international tourism consumption center
Over the years, Sanya City has continued to improve its tourism infrastructure, introduced a series of supporting policies to vigorously promote tourism transformation and upgrading, and provided a strong impetus to building the city as an international tourism consumption center. It’s here.
By innovating with a “Tourism+” strategy, Sanya has seized the opportunities of the times and created diverse industrial integration. The city focuses on developing 12 major tourism-related sectors, including culture and sports, cruise ships and yachts, duty-free shopping, and medical and healthcare. By differentiating its development paths, Sanya strives to meet the deep-rooted individual needs of visitors and maintain a fresh tourism experience.
An example of this strategy is the “Tourism + Culture” initiative. Sanya attaches great importance to the mutual reinforcement of culture and tourism, and promotes the deep integration of both sectors. Through prestigious events such as the Hainan Island International Film Festival and the 2023 Boat Sanya & Sanya International Wine & Spirits Fair, Sanya will share its unique charm of culture and tourism to the world, and create new attractions that go beyond the natural landscape. It is attracting attention from all over the world due to its charm.
As Sanya continues to innovate in the tourism sector, yacht tourism has emerged as a prominent attraction. In April, Sanya Serenity Marina received its third international Platinum Gold Anchor certification, highlighting the city’s thriving yacht industry. Furthermore, the number of yachts in Sanya rapidly increased from 641 in 2020 to 1,367 in 2023, solidifying its position as a “city of yachts” and revitalizing the luxury consumer market.
Another interesting development is the growth of night tourism. Sanya’s night-time economy is developing, with Luhuitou Park leading the way. The park is currently booming, attracting more than 1.13 million visitors and generating more than 30 million yuan in revenue in the first five months of 2024, an increase of 25% and 39%, respectively, compared to 2023. We are recording an increase.
With a strong duty-free policy, Sanya’s duty-free shopping has achieved remarkable results and has become an important factor in the development of an international tourism consumption center. In 2023, Sanya’s offshore duty-free sales reached 28.5 billion yuan, an increase of 17.7% over the previous year. This surge attracted many international luxury brands and demonstrated the magnetic power of the tax-free policy.
Additionally, Sanya has also focused on improving overall service quality. Sanya has seen a significant increase in tourist numbers after implementing a free admission policy at three national scenic spots. This approach has also provided these regions with diverse business operations opportunities that enhance both economic and social benefits.
Meanwhile, Sanya is improving the consumer experience through a variety of new approaches. In April 2023, Sanya will launch an enhanced service platform with an advance compensation system for tourism complaints, ensuring a safe, reliable and enjoyable experience for tourists. Furthermore, to improve the experience of foreign tourists, Sanya has introduced the Hainan Trust Pay app to make it easier for foreign tourists to make payments in Sanya.
In order to provide tourists from all over the world with convenient travel options to Sanya, Sanya has expanded its transportation network connecting more cities around the world. In 2023, the cruise ship Resorts World One begins the Hong Kong-Sanya route. In late 2023, Sanya’s air connectivity will be significantly strengthened with the launch of the fifth air freedom Phnom Penh-Sanya-Singapore passenger flight. By May 2024, Sanya Phoenix International Airport has resumed international operations and 18 international flights have been opened.
In line with the development of Hainan FTP, Sanya Tourism Bureau (STB) has played an important role in introducing Sanya to a wider audience. Since its founding, STB has expanded its influence by offering unique tourism experiences that reflect a modern and vibrant image. Through strategic marketing and partnering with travel agencies, we are increasing Sanya’s profile and appeal on a global scale.
Innovative products that inspire a passion for inbound tourism
As China’s inbound tourism market fully recovers, Sanya is emerging as a top global destination. Sanya will prioritize the development of inbound tourism, tailoring experiences to the diverse tastes of tourists, launching initiatives to strengthen the market, and increasing its international appeal by expanding its international tourist network. There is.
To showcase the unique charms of Sanya, STB collaborates with Dubai Economic and Tourism Board, Atlantis Dubai, and Atlantis Sanya to present the “5.19 China Food Festival” as part of the “Sanya & Dubai Twin City Food Festival.” We have started a monthly campaign with the theme “Tourism Day”. of the campaign. The campaign aims to tap emerging markets such as Abu Dhabi and Doha, strengthen Sanya’s tourism sector and foster long-term partnerships.
Among tourists from Japan, South Korea, and other East Asian countries, Sanya is famous for its stunning natural scenery and innovative tourism. By combining picturesque coastlines and lush rainforests, Sanya has developed a unique “tourism + sports” model that focuses on leisure, tourism, and especially golf. The course has a tropical atmosphere, allowing you to play while feeling nature. In 2023, Sanya will enhance its tourism appeal by introducing the AJGA International Pathway Series, a platform that combines competitive golf and leisure tourism, and Sanya’s golf tourism will attract global attention. .
Tourists from Russia, Kazakhstan, Mongolia and other countries flock to Sanya in search of traditional Chinese medicine. With its “Tourism + Wellness” philosophy, Sanya takes full advantage of its wonderful climate, fresh air, clean seawater, and natural hot springs. In addition to its scenic charm, Sanya boasts a well-equipped wellness center that combines leisure, traditional Chinese medicine treatments, and cuisine, making it a comprehensive destination that meets the wellness tourism demands of travelers from all over the world. We provide services.
Sanya has launched a series of hometown-themed tourism products for Southeast Asian tourists. These services, such as family visits and heritage exploration tours, leverage the shared cultural heritage and strengthen cultural connections between Sanya and Southeast Asian tourists. These not only foster a warm sense of cultural belonging among visitors, but also enrich Sanya tourism with deeper cultural and emotional meaning.
Sanya also capitalizes on European and American tourists’ interest in cultural exploration by capitalizing on its rich intangible cultural heritage. Through our “Tourism + Culture” model, we offer unique experiences such as exhibitions, workshops, and traditional performances that highlight the island’s diverse culture, from Li brocade to ancient fishing songs and boat dwelling traditions. . This approach not only deepened visitors’ understanding of Chinese culture, but also promoted international cultural exchange and demonstrated Sanya’s dedication to the integration of cultural promotion and tourism innovation.
Taking advantage of the wide range of opportunities provided by the visa-free policy of 59 countries on the island and the development of Hainan FTP, Sanya is enhancing its international tourism appeal as an international tourism consumption center. Through innovative integration and development strategies, Sanya has increased its internal momentum and greatly contributed to the high-quality development of China’s inbound tourism.
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Source Sanya Tourism Bureau
