The last time the region hit the $1.1 billion mark was in 2018, before the pandemic, when it was an all-time high.
June 5, 2024 at 7:42 PM PDT | Updated June 5, 2024 at 7:52 PM PDT
TEMECULA, Calif. — Tourism in the Temecula Valley is booming, according to a report released Wednesday by a local nonprofit marketing organization.
The Temecula Valley Tourism Bureau reported the results of its 2023 Tourism Economic Impact Report, revealing that direct travel-related spending in Temecula Valley is expected to increase to $1.1 billion, an increase of $65.6 million (6.4%) over 2022.
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The last time the region hit the $1.1 billion mark was in 2018, before the pandemic, when it was an all-time high.
Temecula Valley includes the city of Temecula and the surrounding wine region, also known as Southern California Wine Country. With a mild climate and close proximity to all of Southern California’s major metropolitan areas, Temecula Valley is perfect for day trips, but it also attracts tourists from out of state and abroad. The region is known for its vineyards, rolling hills, mountain views, and afternoon ocean breezes.
Key figures from the 2023 Temecula Valley Tourism Economic Impact Report:
3.3 million tourists will visit Temecula Valley in 2023, up 3.7% from 3.2 million in 2022. Lodging spending in 2023 will be $176.6 million, up $9.2 million, or 5.5%, from 2022. Tourists who stayed in hotels and motels spent an average of $427 per day and stayed at least two days. 300 travel/hospitality jobs will be created in 2023, up 3.3% from 2022. Retail sales will increase from $97.6 million in 2022 to $100.4 million in 2023, up 2.9%. The arts, entertainment, and recreation sector will bring in $362 million in revenue, up 9.8% from the previous year. The food service sector will increase to $205 million, up 10.4% from 2022. State and local tax revenue from travel in 2023 is $48.9 million, up 4.6% from 2022.
“As the numbers show, tourism plays a major role in Temecula Valley’s economic stability,” said Michael Feeley, president of the Temecula Valley Tourism Association and executive director of the Pechanga Development Corp. “Tourism spending translates into jobs, income and tax revenue, playing a key role in boosting our local economy.”
The “Economic Impact of Travel in the Temecula Valley” report, prepared by Dean Runyan Associates, measures economic activity related to travel-related spending, jobs, income and taxes. The report’s figures were estimated using DRA’s Regional Travel Impact Model, which looks at county-level private and public data.
For more information, visit http://www.visittemeculavalley.com
