Agoda and the Singapore Tourism Board (STB) have renewed their partnership to jointly promote Singapore as a top travel destination in Southeast Asia through the “Reason to Travel” campaign.
This latest agreement builds on Agoda and STB’s partnership first established in 2022, and entails a year-long initiative aimed at enhancing the travel experience in Singapore by showcasing travellers the city’s diverse and vibrant experiences.
From left: Agoda’s Pranjal Kalra, Eunice Yue and Omri Morgenstern; STB’s Melissa Ou, Juliana Quah and Jian-Xuan Li.
Agoda customers can choose from a range of activities on the platform when booking their next trip. In the first phase, some of Singapore’s most loved local brands and attractions, including Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION and Sentosa Development Corporation, will offer exclusive offers and discounts on the Agoda platform.
STB and Agoda will also launch co-branded marketing campaigns and targeted digital campaigns to pique visitor curiosity and encourage further discovery, thus increasing tourist spending and repeat visits.
“Our new partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means,” said Agoda CEO Omri Morgenstern.
STB Chief Executive Officer Melissa Ou said, “STB is pleased to collaborate with Agoda again to showcase Singapore’s unique attractions and experiences in key markets in Southeast Asia. This partnership provides a valuable opportunity to share insights and deepen our understanding of travellers, with our common goal of enriching the travel experience in Singapore. We are excited to embark on the next phase of our partnership to encourage travellers to stay longer, visit more often and experience more of Singapore.”
