The Kentucky Distillers Association is celebrating the 25th anniversary of the Bourbon Trail with a new brand and a combined Kentucky Bourbon Trail and Craft Tour experience. “Kentucky almost has something like the Disney World of Bourbon,” says KDA’s Jessica Pendergrass. The Bourbon Trail has grown significantly from seven distilleries founded in 1999 to 46 today. “It’s been a really fascinating journey to see the Bourbon Trail become what it is today, and I’m not here to reminisce about the journey, I’m really here to celebrate the future,” says Eric Gregory. The KDA unveiled the new contemporary brand on Thursday, announcing its decision to combine the Kentucky Bourbon Trail and Craft Tour into one experience. “We’re launching a whole new brand that really elevates the trail, gives it a luxury feel and lets people know about all that we have to offer here. “The Kentucky Bourbon Trail is now a destination that everyone in the world wants to visit,” Pendergrass said. A new website will be launched this summer that will allow visitors to create their own Bourbon Trail itinerary. “This will allow people to create their own itinerary, see exactly how far apart each distillery is and get a better understanding of the extent of the trail,” Pendergrass said. The KDA plans to invest at least $194 million over the next five years to upgrade visitor centers and distillery tours to ensure the Bourbon Trail experience continues for the 2.5 million visitors per year. “The Kentucky Bourbon Trail is now a global must-see destination,” Gregory said. The digital experience for visitors is scheduled to launch next month.
Louisville, Kentucky —
The Kentucky Distillers Association is celebrating the Bourbon Trail’s 25th anniversary with the announcement of new brands and experiences combining the Kentucky Bourbon Trail and craft tours.
“Kentucky is almost like the Disney World of bourbon,” says Jessica Pendergrass of the KDA.
The Bourbon Trail has grown significantly, expanding from seven distilleries founded in 1999 to 46 today.
“It’s been a truly fascinating journey to see the Bourbon Trail become what it is today, and I’m not here to reminisce about the journey, I’m really here to celebrate the future,” Eric Gregory said.
KDA unveiled its new, contemporary brand on Thursday, announcing its decision to combine the Kentucky Bourbon Trail and Craft Tours into one experience.
“We’re launching a whole new brand that will elevate the trail, give it a premium feel and let people know about all that we have to offer here at the Commonwealth,” Pendergrass said.
A new website will be launched this summer that will allow Bourbon Trail visitors to create their own Bourbon Trail itineraries.
“This will allow people to plan their itinerary and know exactly how far each distillery is from one another and get a better understanding of the extent of the trail,” Pendergrass said.
KDA plans to invest at least $194 million over the next five years to upgrade visitor centers and distillery tours to ensure the Bourbon Trail experience continues into the future for its 2.5 million annual visitors.
“The Kentucky Bourbon Trail has now become a bucket list destination for people all over the world,” Gregory said.
The digital experience for visitors is expected to launch next month.
