Home » Spain Travel News » Latest Travel Tech Innovations Presented at Tourism Innovation Summit 2024 in Seville
Saturday, June 22, 2024
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Seville, Spain will once again become a hub of tourism innovation and travel technology when it hosts the Tourism Innovation Summit (TIS) at FIBES from 23-25 October 2024. This world-leading tourism summit is expected to bring together more than 7,000 professionals eager to explore the latest advancements in cutting-edge technologies transforming the sector, including AI, business intelligence, data analytics, cybersecurity, 5G connectivity, and augmented and virtual reality.
A platform for industry transformation
TIS2024 will host the Tourism Innovation Global Summit, focusing on 10 key thematic areas addressing current trends and challenges in the tourism industry. Driving innovation and technology to improve tourist experience, predict trends and increase destination attractiveness is at the heart of this year’s summit. Renowned experts such as Bruno Hallé from Cushman & Wakefield and Dolores Ordóñez from GaiaX Hub, as well as representatives from organizations such as IFITT, will delve into the impact of artificial intelligence and data on tourism and discuss the importance of cybersecurity and data protection.
Driving digital transformation
Digital transformation and process digitization are key topics aiming to improve business operations and destination management in the tourism sector. Renowned academics such as Dimitrios Boukhalis and Carlos Flavian analyze the impact of the metaverse on tourism and provide insights into the future prospects of the industry.
Sustainability and Responsible Tourism
Sustainability, circular economy and responsible tourism are key themes at the summit. Companies such as Ilunion Hotels and TUI Care Foundation will present success stories showcasing circular economy practices, such as reducing waste and reusing resources. They will also discuss efforts to reduce tourism’s carbon footprint and adapt infrastructure to climate change. Tourism managers from cities such as Madrid, Amsterdam and Florence will share strategies to minimize environmental impact and integrate sustainable and responsible practices. The summit will also address the challenges of mass tourism and promote sustainable tourism that benefits local communities.
Promoting accessibility and inclusion
The summit will focus on the importance of accessibility in tourism destinations and feature a project to promote inclusion led by Magali Bertolucci, Head of Diversity, Inclusion and Wellbeing at MSC Cruises. This focus highlights the need for inclusive tourism practices that cater to the needs of all travelers.
Changing consumer tastes
The shift in consumer preferences towards more experiential and personalized tourism post-pandemic will be another focus, with experts such as Enrique E. Ruiz de Lera, Deputy CMO of Turespaña, discussing destinations’ digital marketing strategies, new branding trends and the role of social media in tourism promotion.
Global Tourism Economy and Workforce Challenges
TIS2024 will also look at the global tourism economy, the rise of innovative business models and the shortage of qualified talent in the tourism sector. Led by DCH, an international organisation for human resource management, the discussion will explore strategies for attracting and retaining top talent in the tourism industry.
China: Guest Country Partner
China will be the guest country at this year’s summit, providing insight into the latest trends, technologies and practices in tourism. According to data from Trip.com, travel bookings to Spain from China, a key market for Spain, have increased by 260% in the past year.
Join us at TIS2024 in Seville to explore the future of tourism and travel tech and be part of shaping the industry’s next chapter. Registration is now open for this unmissable event.
Tags: 5G connectivity, business intelligence, cyber security, data analytics, Global Tourism Summit, Seville, Spain, tourism, Tourism Innovation Summit, travel news, travel technology
