The opening forum of the 29th Shanghai TV Festival, held on June 24, explored the interactive value of high-quality films and TV shows in promoting cultural tourism.
The title of the forum is “Integration with Cultural Tourism through Image Arts.”
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“At the core of film and television works is their unique charm and excellence, which can be used to promote cultural tourism,” said Luo Yi, deputy director of the Shanghai Municipal Bureau of Culture and Tourism.
“But to create unlimited possibilities for film and television, filming locations should also promote the development of film and television,” Luo said.
Other examples of tourism and culture success stories derived from popular works included the miniseries “Blooming Flowers,” which boosted tourism in Shanghai and made the Yellow River Road a well-known new landmark, and “Mingning Town,” a drama about the hardships of the desert that sparked tourism development in Ningxia.
“Meet Yourself,” its depiction of the healing power of rural life, helped transform an impoverished village in Yunnan into a tourist destination, while “Lost in the Shadows,” with its story of the mutual redemption of two “lost” people, highlighted the value of social commentary in the film and television industries.
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Luo Yi, deputy director of the Shanghai Municipal Bureau of Culture and Tourism.
“Usually, tourism projects require a lot of effort to get noticed, but films and TV shows can do that,” said Wendy Tang, deputy director and researcher at the Institute of Applied Economics at the Shanghai Academy of Social Sciences.
She said film and TV producers could work with local cultural and tourism authorities to extend the industry chain through technology, develop new products and boost consumption.
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Wendy Tang, deputy director and researcher at the Institute of Applied Economics, Shanghai Academy of Social Sciences;
“The combination of film and TV production and cultural tourism is not just a slogan, it can significantly enhance a city’s influence,” said Zeng Yinxue, senior vice president of Perfect World.
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Zeng Yingxue, senior vice president of Perfect World;
Underscoring the theme of the forum, Luo spoke about the impact that the hit Chinese sci-fi TV series “The Three-Body Problem” has had on Shanghai, which he said led to the creation of radio dramas, audiobooks and the live-action experience museum at Madame Tussauds Shanghai.
“Read books, watch dramas and visit good places,” Luo emphasized the message.
