“Back of Jersey with Celebrity Chef Aaron McCargo Jr.” is the latest tourism initiative from the Hunterdon County Economic Development Agency, showcasing local businesses, activities and more.
FLEMINGTON, N.J. , July 1, 2024 /PRNewswire-PRWeb/ — On June 1, 2024, Explore Hunterdon launched an awareness campaign, “Explore Another Side of Jersey with Chef Aaron McCargo Jr.” The campaign is the latest in Hunterdon County Economic Development’s tourism efforts, spotlighting local businesses, agritourism, outdoor activities and other offerings for visitors to the county.
“We want to showcase the strength of Hunterdon’s agritourism and agricultural sector to the world,” said Hunterdon County Commissioner Deputy Director Susan Soloway. “Partnerships like this with Chef McCargo really help give people a taste of ‘another side of Jersey.'” The documentary-style promotional video and integrated ad campaign, produced and managed by Brand Enchanting Media, will air across digital, social media, select television streaming platforms and billboards. Both long-form and short-form videos will highlight Hunterdon County’s unique stories, expanding the reach of the campaign.
The campaign’s first video sees Chef Aaron McCargo Jr. visit Readington Brewery, Matt’s Red Rooster, Bread & Culture, Gorgeous Goat Creamery, Finbarr, Herring Family Farm and Ironbound Brewery. “We’re excited to work with our new partners, Chef Aaron McCargo Jr. and Brand Enchanting Media, to showcase the diverse and interesting businesses across the county,” says Soloway.
Chef Aaron McCargo Jr. is a television host, entrepreneur and culinary product expert best known for winning Food Network’s Next Food Network Star, hosting his own television show, Big Daddy’s House for six seasons, and appearing on Bar Rescue and QVC as a chef consultant and culinary product expert/host.
“I’ve been in the hospitality industry for over 30 years and have always enjoyed discovering Jersey’s hidden gems. The opportunity to discover and experience the charm of Hunterdon and tell the story of a true farm-to-table community was fantastic. I wouldn’t want anyone to go another day, or even 30 years, to discover such an exciting place for great people, delicious food and farm fresh fun to enjoy all day long.”
“We are thrilled to have the opportunity to partner with two of our client brands on this upcoming campaign,” said Nichelle Pace, president and CEO of Brand Enchanting Media. “It was a fun and amazing experience for me and my team to dive deep into the community and immerse ourselves in the story of Hunterdon County’s rich agritourism and farm-to-table culture.”
“It’s wonderful to have so many partners and great businesses here in the Hunterdon agricultural community, and we’re excited to have Chef McCargo help tell that story,” said Charles Rosen, owner of The Cider House at Ironbound Farm.
The Economic Development and Tourism Office says a focus on Hunterdon’s food ecosystem will remain a key part of the tourism campaign through the remainder of the year as it continues to showcase Hunterdon County’s rich agritourism and farm-to-table culture.
About Hunterdon County Economic Development and Tourism
Hunterdon County Economic Development was launched in May 2016 as a collaborative initiative between the county’s 26 municipalities. We partner with both the public and private sectors to create opportunities for municipalities, residents and new businesses looking to succeed in Hunterdon County. Our mission is to foster business opportunity, development, good paying jobs and tourism throughout the county while preserving our rural and cultural traditions and unique quality of life. For more information, visit https://hunterdoncountyedc.com/ and https://www.explorehunterdonnj.com/.
About Brand Enchanting Media
Brand Enchanting Media is a culturally responsible creative agency founded by dedicated creative and advertising agency professionals with extensive lifestyle marketing and agency experience from Madison Avenue in New York to Los Angeles. The agency’s core talent has over 60 years of experience working with regional and national consumer brands. BE Media amplifies brand impact through cultural relevance and inclusive storytelling and is certified as a Diverse Supplier by the Association of National Advertisers, WBENC and NMSDC. To learn more about Brand Enchanting, visit https://brandenchanting.com/.
About Chef Aaron McCargo Jr.
Aaron McCargo Jr. is a New Jersey born and raised chef, television host, restaurateur, culinary expert and consultant. Chef McCargo was “The Next Food Network Star” winning the Food Network television show “Big Daddy’s House”. Chef McCargo continues to appear on television talk shows and has worked with notable brands such as Doordash, QVC, Today Show, The Talk, Good Morning America and Bar Rescue. To learn more about Chef Aaron McCargo Jr., please visit https://www.chefaaronmccargo.com/.
Media Contact
Nichelle Pace, Brand Enchanting Media, 1 856-295-1802, [email protected]https://www.explorehunterdonnj.com/
Mark Slack, Hunterdon County Economic Development and Tourism Office; [email protected]https://hunterdoncountyedc.com/
Source Explore Hunterdon
