BMF has signed on as the North American PR agency for Tourism Fiji, a tourism marketing organization promoting Pacific Island destinations. In addition to leading all public relations efforts in the North American market, BMF will also contribute to the brand’s global strategy. The agency’s communications plan includes refreshing Tourism Fiji’s messaging, driving top-level earned media with comprehensive campaigns and experiences for press and key opinion leaders, spearheading key influencer and partnership efforts, and providing headline-worthy news and destination updates. “Having worked with BMF members for years, we know the energy and dedication they bring, as well as the seamlessly integrated service and outstanding programming,” says Hannah Townsend, Head of Communications at Tourism Fiji.
Rubenstein Public Relations has been named the agency of record for Newpreneurs, a new digital TV show that offers young entrepreneurs under the age of 25 the opportunity to compete for up to $250,000 in start-up funding. RPR will lead a comprehensive public relations campaign to help launch the Newpreneurs brand, with the goal of positioning the web show as the premier platform for young entrepreneurs to get the support and resources they need to succeed. “Partnering with Rubenstein Public Relations aligns with our goal of putting Newpreneurs on the map, and their expertise in strategic communications will help us reach and inspire young entrepreneurs across the country,” said show creator Victor Green.
BluePrints Veterinary Marketing Group has been named the designated agent for the new Janice K. Hobbs UC Davis Veterinary Medical Center Southern California in San Diego. BluePrints will work with the UC Davis School of Veterinary Medicine’s communications, clinical and donor relations teams to develop marketing efforts targeted to the Southern California veterinary community, alumni and the pet-owning public. Scheduled to open in late 2025, the 23,000-square-foot veterinary medical center will enable the university to significantly expand its current Southern California-based services.
