Updated: 15 Jul 2024 09:39 IST
K-pop sensation New Jeans has been appointed South Korea’s newest tourism ambassador, in a move expected to further boost the country’s tourism industry.
Young Korean girl group New Jeans has been gaining popularity for their refreshing music and style. And now, the five-member band — Minzy, Hanni, Daniel, Hyelin and Haein — has been appointed as South Korea’s newest tourism ambassadors. They join a prestigious list of celebrities who have previously served in the role, including global K-pop icons BTS and Squid Game star Lee Jung-jae. The appointment comes at a time when South Korea is experiencing a tourism revival, with visitor numbers nearly reaching pre-pandemic levels.
K-pop girl band “New Jeans” appointed as new tourism ambassadors for South Korea
The decision to appoint New Jeans as tourism ambassadors is a strategic one. The group has many fans around the world, with the younger generation often being the main target market for travel. In fact, reports have shown that tourism numbers in South Korea have recovered to pre-pandemic levels this year, with a third of tourists who visited the country citing their love of K-pop and K-dramas as their main motivation. New Jeans’ youthful energy and trendy image therefore align perfectly with South Korea’s desire to position itself as a dynamic and exciting travel destination.
The Korea Tourism Organization (KTO) aims to leverage the popularity of New Jeans to attract even more international tourists and highlight the diverse experiences Korea has to offer. From vibrant cities to stunning natural scenery, South Korea has something to offer every traveller.
The best things to do in Korea
South Korea is a vibrant country where ancient history and modern wonders blend together, perfect for an avid traveler like you. Here, you can soak up the splendor of palaces like Gyeongbokgung Palace, explore bustling markets like Myeongdong, and hike beautiful national parks like Seoraksan. To experience local life, visit traditional Hanok villages and enjoy delicious Korean barbecue. Don’t miss the chance to experience the vibrant nightlife, watch a thrilling K-Pop concert, or soak up the sun on beautiful beaches like Haeundae.
