South African Tourism has announced its participation as an Official Destination Partner in the Amapiano Africa Summit, taking place at the BMW Building in Newtown, Johannesburg from today until July 20. The strategic engagement underlines the organisation’s commitment to promoting South Africa’s dynamic cultural scene and attracting international visitors.
Amapiano, a musical genre that originated in South Africa, has gained global recognition and positioned South Africa as a premier cultural destination. The Summit aims to celebrate and promote this uniquely South African sound, bringing together industry experts, youth and brands to discuss its future and impact.
South African Tourism will play a key role in the event, speaking at the gala dinner and hosting a panel discussion on the international impact of Amapiano. Chief Marketing Officer, Thembi Seroho, highlighted the importance of the summit in showcasing South Africa’s rich cultural heritage and promoting international tourism.
The organisation sees the partnership as an opportunity to document and preserve South Africa’s musical achievements and enable future generations to appreciate the country’s cultural heritage. By aligning with the Amapiano phenomenon, South African Tourism aims to enhance the country’s attractiveness as a dynamic cultural hub and promote socio-economic growth through increased tourism.
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Source: Tourism News Africa
