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Thursday, July 18, 2024, 4:15 PM (GMT+7)
Ho Chi Minh City authorities have decided that developing the night economy can be a “strategic solution” to boost the city’s tourism industry, said Bui Thi Ngoc Huu, deputy director of the city’s Tourism Department.
She made the remarks during a dialogue between businesses and city officials organised by the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC) and the Ho Chi Minh City Department of Tourism on Wednesday.
Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, speaks during a meeting of businesses and city officials on July 18, 2024. Photo by Hanoi Moi (New Hanoi) Newspaper.
Dao Minh Chan, deputy director of ITPC, said the event aimed to quickly resolve difficulties and problems faced by the city’s tourism businesses and collect their recommendations and suggestions.
Responding to comments from businesses about developing the night-time economy, Mr Hugh said the City recognised that tourism development linked to the night-time economy was crucial.
She said Ho Chi Minh City has the advantage of being ready to promote the development of unique nightlife tourism products and services based on natural landscapes, cultural spaces, history, cuisine, shopping and entertainment.
The Ho Chi Minh City Department of Tourism will guide and prioritise promoting the development of night tourism by taking a number of measures, including promoting the introduction of applications and utilities to assist tourists, prioritising the introduction of technology applications for online payments and leveraging automation technologies in service provision.
At the same time, the department will organize a “unique” program to diversify products and services and improve the quality of services in the night economy, she added.
The Ministry will also help travel companies collaborate with destinations and tourism service providers to develop and organize thematic programs to serve tourists during the night.
In particular, three night-time tourism programmes will be promoted, namely District 1 – Colours of the Night, Moon over the War Zone – Cu Chi Tunnels and Nha Be – Tales of One Thousand and One Nights, said Hieu.
She reiterated that the city is currently taking steps to make the city the “cradle of MICE tourism”, as well as prioritizing leveraging the night economy model.
“Currently, the city has identified four main product groups that are considered to be major revenue generators, including historical culture, conferences and exhibitions, combined tourism and culinary, and combined tourism and shopping.
“In promoting these products, the city will seek to make the most of its advantages, such as waterway tourism and sleepless tourism linked to the entertainment and night economy,” Hugh said.
