The ever-popular Italy has snatched the top spot in an AI ranking of Europe’s most popular countries. [+] Destination in 2024.
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The new year always brings with it a slew of lists from travel experts and influencers predicting the most popular destinations for the next 12 months. But which country does AI think will attract people in 2024?
Can AI predict the most popular travel destinations in 2024?
Travel trends analyst Mavrian used this new technology to eavesdrop on impromptu conversations about vacations on social media from January to October 2023. The results show that active, nature-based travel is a priority for travelers this year. Travel Intelligence Services then combined this with data on flight connections to destinations that best fit the upward trend.
For travelers visiting Europe, cultural tourism continues to be sought after, along with a growing interest in experiential travel. So Mavrian focused on destinations that are rich in active experiences and culturally appealing.
According to AI, which European country will be the most popular in 2024?
The ever-popular Italy has snatched the top spot in the AI ranking of Europe’s most popular destinations for 2024. The technology identified his four destinations that could perfectly match this year’s traveler motivations. Piedmont topped the list thanks to its unspoiled nature, rich culture and even richer cuisine.
Gourmets can explore the forest with truffle hunters, and adventure seekers can visit snow-covered locations. [+] The slopes of Val di Sousa and Via Lattea.
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Gourmets can explore the forest with truffle hunters, while adventure seekers can visit the snowy slopes of Val di Sousa and Via Lattea. Italian destinations also made it into the top 10, with Campania in fifth place, Lombardy in seventh place and Emilia-Romagna in ninth place.
What are the top destinations in Europe in 2024?
France’s largest region, Nouvelle Aquitaine, took second place with the award-winning vineyards of Bordeaux, the castle-dotted Loire Valley and the glittering Basque seaside resort of Biarritz. The more intrepid will enjoy hiking and skiing in the Pyrenees in this region.
Third place went to the east of England, the country’s green heartland, with its laid-back Norfolk waterways and misty Cambridge marshes. France returned to fourth place in the Occitanie region, with its sunny orchards, the rose-colored city of Toulouse and the sparkling Mediterranean Sea. Finally, North Rhine-Westphalia came in sixth place, with an extensive cycling network, romantic castles, and major cities such as Düsseldorf and Cologne.
