Telford and Wrekin Council has announced plans to increase tourist numbers by 20% over the next five years.
The report says more than three million people will visit the region in 2022, adding £220m to the local economy.
However, overall visitor numbers remain below pre-pandemic levels.
Ironbridge Gorge and Telford town center were the two most visited locations.
Other objectives outlined in the destination management plan include making Telford a top 10 UK business destination and increasing the number of staycations.
Tourist occupancy rates are less than 80%, and the city council wants to change that.
Councilor Eileen Currier said Telford and Wrekin had an exciting journey ahead. [BBC]
“We want people to stay a little longer, spend a little more money and visit us again,” said Councilor Eileen Curria, who holds the education, employment and visitor economy portfolio. Told.
He added: “We want people to know that this is a great place to live, do business and visit.”
Mr Kalyal also said he wanted the council to “send a positive message” following the damning child sexual exploitation investigation and maternal death scandal that received national media attention.
Tourist Mike Poulton said he would definitely come back. [BBC]
Retired Londoner Mike Poulton spent a two-day holiday at Ironbridge earlier this month.
He said he was struck by the beauty of the UNESCO World Heritage Site, but was also very surprised by how little he knew about this vast borough.
“For Londoners, visiting Telford and Wrekin is like going to the end of the world,” he says.
“I think some of my friends don’t know where I am,” he said, adding: “My daughter thought Shropshire was in the West Country.
“It’s not advertised enough,” he added.
Telford and Wrekin Council said encouraging more people to visit would create new jobs and boost economic prosperity.
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