Poutike recently announced 18 luxury tourist routes for 2024 at its 10th anniversary celebration in Shanghai. [Photo provided to China Daily]
Putike, a 10-year-old new media platform focused on hotels and tourism, recently introduced 18 luxury tourist routes in Shanghai in 2024. The opening ceremony drew over 200 of his representatives from his boutique hotels in over 100 destinations in 20 countries.
According to Petique booking data, travelers aged 20-30 and affluent middle-aged adults aged 45-55 have emerged as the main drivers of consumption, gradually forming new trends in travel. .
“These two important markets are underserved,” said Petique founder Chen Jingbo. “They are no longer satisfied with fine dining, comfortable accommodations, and photo opportunities. Instead, they are looking for engaging experiences, local immersion, and meaningful interactions,” Chen added. Ta.
At the launch event, several hotels and destinations won the New Frontier Destination Award and the Extreme Cool Travel Experience Award.
Mr. Chen emphasized the importance of integrating AI tools to increase marketing efficiency and achieve digitalization of supply chain infrastructure. “Only through automated payment in the supply chain can we fundamentally improve the transaction efficiency of the entire industry,” Chen argued, stressing the need for industry-wide transformation.
