This photo taken with a mobile phone on April 16, 2024, shows visitors viewing the exhibition “Grand and Magnificent: An Immersive Experience of Cave Art” at the National Museum of China in the Chinese capital, Beijing. . (Xinhua News Agency/Luosin)
BEIJING, May 13 (Xinhua) – During this year’s May Day holiday, immersive and interactive exhibitions not only stopped tourists, but also gave new impetus to the cultural tourism boom.
At the National Museum of China in Beijing, an exhibition titled “Magnificence and Grandeur: An Immersive Experience of Cave Art” was well received.
The exhibition uses giant installations, artificial intelligence (AI) algorithms, digital interactive applications, and other technologies to bring together cultural sites such as the Mogao Grottoes, Mujishan Grottoes, Yungang Grottoes, and Longmen Grottoes. gather.
According to the museum, these cave paintings, carvings, engravings and inscriptions have been recreated as digital art to convey the aesthetic pursuits, cultural spirit and values inherent in ancient Chinese cave art, and to ensure that the cultural heritage remains relevant to changing times. It is said that new vitality is radiating inside. volunteer.
For example, the Longmen Grottoes inscriptions are brought to life by AI algorithms and augmented reality (AR) infrared trigger technology. When the audience touches the letters, the letters are reproduced in fonts such as oracle bone, inscription, official document, cursive, and line calligraphy.
A visitor named Xu from southern China’s Guangdong province was particularly happy with his trip to Beijing. “There are many museums in Beijing, and some exhibits are particularly creative and technical, incorporating education and entertainment to inspire children.”
According to data from Chinese online travel agency Ctrip, ticket orders for major Chinese museums during the May Day holiday increased by more than 10% year-on-year, and the total number of ticket orders for museums in cities such as Beijing, Shenyang and Chengdu also increased. That’s what it means. , Xi’an and Kaifeng were also relatively expensive.
In recent years, digital technologies such as AI have breathed new vitality into the exhibition of traditional Chinese and foreign cultural relics, and faded cultural relics are once again regaining their luster.
At Beijing’s Phoenix Center, a virtual reality (VR) immersive exhibition featuring the Egyptian pyramids has recently attracted up to 1,000 visitors per day.
The exhibit uses holographic scanning technology, and a virtual engine reconstructs the internal pyramid and surrounding environment with high precision.
This cellphone photo taken on April 17, 2024 shows people enjoying a virtual reality (VR) immersive exhibit featuring the Egyptian pyramids at the Phoenix Center in the Chinese capital, Beijing. (Xinhua News Agency/Luosin)
Fei Jun, a professor at the China Central Academy of Fine Arts, said it is now fairly common for museums, archaeological parks and other cultural and tourism facilities to use digital technology to enhance exhibit content. And this kind of integration allows us to establish closer connections between culture and the masses, industry, etc.
On the first floor of Hopson One shopping mall in Beijing’s Chaoyang District, a VR immersive exhibition called “Wow! Sanxingdui” attracted many young university students and families during the May Day holiday.
Li and her family from Beijing “traveled” together to the ancient Shu kingdom wearing VR equipment, walking through ancient villages, visiting the Sanxingdui ruins, and learning about mysterious sacrificial rituals.
“I wanted to take advantage of the May Day holiday to see the cultural relics of Sanxingdui,” Li explained. “The tour guide, a cartoon character designed based on Sanxingdui’s bronze mask, was especially cute. He spoke the local Sichuan dialect and told us about the lives and rituals of the people of the ancient Shu period.” ■
