The Bhutan Tourism Board has announced a major campaign to mark 50 years of tourism in the Kingdom.
It first officially welcomed tourists in 1974.
A number of events have already begun and will take place throughout the year, culminating in Bhutan’s National Day on December 17, 2024.
From the start, Bhutan has adopted a “high value, low volume” tourism policy and has been committed to sustainable tourism.
Bhutan’s tourism industry has seen steady growth over the years, with the country seeing around 320,000 visitors in 2019.
Bhutan is the only country that has implemented a Sustainable Development Fee (SDF) for all guests, which currently costs US$100 per adult per night.
The funds will be used for a variety of initiatives, including environmental protection, cultural heritage, and free healthcare and education for all.
“We are extremely proud to celebrate 50 years of tourism in Bhutan and look forward to a future where sustainable tourism will continue to enrich our country,” said Bhutan’s Prime Minister Tshering Tobgay.
A series of activities are planned during the campaign:
Tourism Awards: Bhutan’s first-ever Tourism Awards will be held in August, honouring excellence and innovation in Bhutan’s tourism industry.
TedX Talks: Several speakers from Bhutan will discuss topics related to tourism, sustainability and future projects over the years.
Global Embassy Events: We will host events at Bhutanese embassies around the world, inviting media and the travel industry to learn about the past and future of tourism in Bhutan.
Industry collaboration: Other initiatives include launching new itineraries and introducing loyalty programs.
“This celebration is a tribute to all our guests who have visited us and all those who have contributed to our tourism sector,” said Minister of Commerce, Industry and Employment Namgyal Dorji.
