The CEO of TouchTunes explains how the new American Music Tourism Act of 2024 aims to build community and rebuild community ties through music tourism.
Ross Haney, CEO of TouchTunes
Despite increased virtual contact through social media, feelings of isolation, anxiety,
In the post-COVID world, division is rampant. Divided communities all over the world
Rebuilding social ties and reducing the prevalence of loneliness is a challenge that requires the combined efforts of both individuals and society.
And system changes.
By harnessing the power of music, the heartbeat of American culture,
Healing the divisions within our communities. Music brings people together through shared emotions.
Experiences, conversation starters, and fostering a sense of belonging.
Strengthening legal and financial support to create music-centric destinations that support local communities
Thrive. Investing in establishing a music destination allows you to tap into more space
A place where you can share one of the most enjoyable experiences in life. That is “music therapy.”
It is practiced all over the world because music can heal our wounded hearts.
The American Music Tourism Act of 2024 aims to promote just that. With the support of various music organizations,
The bipartisan bill, supported by tourism groups including the RIAA,
The bill aims to promote the economic and cultural contributions of the music industry through increased music tourism.
American music events, venues, museums,
It provides economic benefits to these venues while positioning music culture as a cultural heritage.
a top national priority.
At TouchTunes, we believe music creates memorable moments that bring people together.
Nothing else. By supporting this bill, more people will be able to experience that feeling,
The world would be a little less lonely.
The pandemic has accelerated the erosion of America’s vital “third places”: communal spaces.
To combat loneliness outside the home or workplace, people
These are places where we can connect with others, but social barriers make such places increasingly difficult to find.
Fortunately, a deeper investment in music culture (and the arts in general) is
Revive them.
The Rhapsody Project in Seattle is revitalizing third places by using music to teach.
The Music Tourism Act has created opportunities for young people from all walks of life to learn about the rhythm and blues genre, which has influenced most of today’s popular music.
Rhapsody Project, music venues, and other music-related community sites are
Even if they don’t receive a high rating, they can still receive the financial assistance they need to stay open.
They generate profits. Ultimately, the social and cultural value they provide sustains them through their positive aspects.
Impact on the community.
Iconic places like New Orleans’ French Quarter and Detroit’s Motown heritage embody a sense of unity.
The power of music. These venues take discussions beyond the music itself and delve into the history of music.
What is each person’s background and how does it resonate with each of us?
The friendships, relationships and sense of community that we crave as a culture.
Turn up the volume
The richness and diversity of human experience resonates through the music we create.
Having fun. It’s a language we all understand, and it speaks to our community, our
Our country and ourselves. People who listen to music have better mental health,
slightly reduced levels of anxiety and depression compared to the general population,
Incorporating music into the community highlights the positive impact on society that we already recognise.
The American Music Tourism Act is just the beginning, a promise for a future where music will thrive even more.
These programs are deeply rooted in the culture of our nation and region. By actively and vocally supporting these programs, we
By supporting the vitality of the music industry and its power to connect us, we can ensure their survival.
all.
Alana Bonilla July 11, 2024 Music Business | Permalink | Comments (0)
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