As part of Queensland Tourism and Events’ ‘Queensland is Bluey’s World – For Real Life’ campaign, local families took part in a game of Keepy Appy across the state to promote local establishments. Photo: Mark Lane.
Bundaberg will be inviting visitors from around the world to enter the world of Bluey as part of Queensland Tourism and Events’ biggest campaign for over a decade.
Local families took part in games of Keepy Appy across the state, promoting venues such as Bundaberg Brewed Drinks Barrel, Tinaberry’s, Kelly’s Beach, Elliot Heads and Mon Repos Turtle Centre.
The epic game, inspired by one of Blue’s favourite games – keeping a balloon in the air for as long as possible – has been recognised as a world record by the Australian Book of Records.
The ‘Queensland is Real Bluey’s World’ campaign is a partnership between Queensland Tourism and Events Board and BBC Studios, and aims to capitalise on Bluey’s incredible popularity to attract tourists to Queensland to explore the immersive Bluey’s World experience, due to open on Brisbane’s North Shore on 7 November.
Tourism Bundaberg CEO Catherine Reid said they were excited to feature Bundaberg in Queensland’s latest international tourism campaign.
“Our region’s unique blend of natural beauty, vibrant culture and warm hospitality makes it the perfect destination for families and visitors wanting to immerse themselves in the true Queensland experience,” Catherine said.
Queensland is a Bluey’s World – Real Life
Tourism and Events Queensland (TEQ) CEO Patricia O’Callaghan said it was important to show the world what makes Queensland special.
“Bluey is truly an international sensation and we’re thrilled to be working with BBC Studios to bring his world to life here in Queensland,” Patricia said.
“Equally, we’re delighted that travel industry giants Qantas Group, Expedia Group, Flight Centre Travel Group and Accor Group have pledged their support to the campaign.
“We all recognise the power of working together to influence travel decisions and encourage families from all over the world to visit Queensland.
“Our tourism industry employs more than 200,000 Queenslanders and we have very ambitious goals to grow the industry. To get there we need to think outside the box, play to our unique strengths and be bold.”
The campaign includes international TV advertising featuring Robert Irwin as well as impactful advertising across Australia and New Zealand, including the chance to win a 12-night holiday in Queensland.
TEQ expects the campaign will help boost visitor numbers towards its target of attracting 1.3 million more holidaymakers to Queensland by June 2025, spending an additional $1.7 billion.
