Culpeper Star Exponent
Several local tourism businesses received state funding to kick off National Travel and Tourism Week at the end of May.
Governor Glenn Youngkin announced more than $3.27 million in matching and sponsorship funds will be provided to 268 tourism programs through Virginia Tourism Corporation marketing grants.
Locally, the Culpeper Tourism Bureau received about $30,000 to launch its “Rich History, Modern Attraction” initiative, according to a VTC announcement.
Montpelier Steeplechase and Equestrian Foundation, Inc. received $6,500 for its 90th anniversary celebration, and Liberty Mills Farm received nearly $5,000 for the launch of Blooms and Vines, a flower field retreat and wine adventure in central Virginia.
James Madison’s Montpelier received a $6,200 grant from Orange County’s Liberty and Legacy Historic Getaway, and an additional $4,000 will go to the Orange Uncorked Wine Festival and $4,500 for the 15th annual Rappahannock County Farm Tour through a state grant program.
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According to the announcement, these funding programs combine local marketing funds with state funding and are intended to increase visitor numbers and visitor spending by 2025. Local partners will contribute more than $9.2 million to the fund and provide more than $12.5 million in new marketing and event production activities focused on increasing overnight visitation to Virginia.
“The VTC marketing and sponsorship program is a powerful incentive to build tourism partnerships across Virginia, which is a strong part of our state’s economic ecosystem,” Youngkin said. “Across Virginia, the tourism industry recognizes the importance of having creative strategies to promote all that Virginia has to offer.”
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