Home » Tourism News » Da Nang’s Bold Tourism Strategy: Broadening Horizons with Innovative Experiences and Global Reach
Saturday, July 20, 2024
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Da Nang’s tourism sector is dynamically enhancing its offerings by integrating new tourism products and organizing events and festivals to enrich visitor experiences. The city is focusing its promotional activities in existing key markets and seeking to develop new ones to expand its visitor base.
Promotional activities are key opportunities for both local and international tourism businesses to forge future cooperation. At the recent FamTrip event in Da Nang, participants from Da Nang and Indonesia shared their insights through side events at the event. According to industry experts, such promotions are not only important for showcasing Da Nang’s tourism attractions, but also for related businesses to network and find potential international partners.
Since the beginning of the year, the Da Nang Tourism Department has organized several famtrip invitations to allow international travel service providers to explore Da Nang’s attractions first-hand. A notable visit was that of a 35-member delegation from Indonesian tourism companies evaluating Da Nang’s tourism infrastructure, narrated by Nguyen Minh Xoan, Director of Hai Van Cat International Travel Joint Stock Company. Xoan highlighted Indonesia’s potential as a key market given its large population and strategic importance in Southeast Asia.
Da Nang has been introducing special provisions to cater for Muslim travellers, including setting up prayer rooms in various locations, such as Da Nang International Airport, which will be operational from early 2023. Facilities in the city are becoming more inclusive and offering halal services to better cater for these visitors.
Joseph, regional sales director for Asia at Citilink Airlines, commented that Da Nang and central Vietnam are becoming increasingly attractive to the Indonesian market. Citilink Airlines is exploring the possibility of launching flights from Jakarta to Da Nang, hoping to start with two flights per week by the end of 2024 and increase the frequency depending on customer demand.
To further enhance its international appeal, the Da Nang Tourism Department recently collaborated with neighboring provinces to hold a promotional event in Taipei themed “Heritage of Central Vietnam.” Attended by more than 120 stakeholders, including airline and travel agency representatives, the event focused on customized tourism products that appeal to Taiwanese preferences for leisure and cultural travel.
Upcoming promotional activities are planned in Seoul and Busan, aiming to reignite interest among Korean tourists. The new campaign, titled “Enjoy Da Nang Again”, aims to offer returning Korean visitors a memorable experience, including special discounts and unique souvenirs featuring local symbols and attractions.
This proactive approach to promotion and market expansion has ensured that Da Nang has consistently positioned itself as an attractive destination for international tourists keen to experience its unique charm and warm hospitality.
