According to a 2023 survey by Booking.com, 83% of travelers worldwide are prioritizing sustainable travel, with 61% saying they have an increased interest in sustainable travel post-pandemic. Additionally, 49% feel there is a lack of sustainable travel options. This data highlights the growing importance of sustainability in travelers’ decision-making process, stimulating demand for responsible and eco-friendly travel options.
World Environment Day is a perfect example of the UN-led global initiative to highlight the importance of nature. At ITC Hotels, environmental conservation is paramount in crafting guest experiences and delivering luxury. Our philosophy of responsible luxury is epitomized by initiatives such as the EV charging station and the hotel’s herb garden. The EV station, available for all guests, aims to curb carbon emissions, making us the top choice for eco-conscious travellers. Meanwhile, our herb garden reflects our ongoing efforts to reduce our carbon footprint by sourcing locally sourced ingredients.
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A 2022 survey by the Global Business Travel Association revealed that 74% of business travelers consider sustainability when making travel choices, and 68% are willing to pay extra for eco-friendly options. These findings support the growing expectation that hotels will embrace sustainability and provide eco-conscious amenities.
We are pioneers of sustainability in the hospitality industry. As Asia’s first LEED Platinum certified green hotel and a LEED Zero Carbon certified hotel, we are constantly pushing the eco-friendly boundaries. From harnessing 100% renewable wind energy to pioneering water and waste recycling systems, our hotel embodies an unwavering environmental commitment and sets the industry benchmark for responsible luxury.
These efforts complement our holistic environmental approach, tailored to our guests’ changing preferences. Today’s travelers increasingly value environmental awareness and are looking for accommodations that align with their values. Sustainability is no longer a niche issue but has become a hospitality focus, driven by growing consumer awareness and demand for environmentally friendly practices.
The author, Amandeep Kaul, is General Manager, ITC Gardenia, Bangalore. The views expressed in this article are his own and do not necessarily reflect those of ET HospitalityWorld.
Published on May 30, 2024 at 1:00 PM IST
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