Tisa Mason, FHSU President
Tisa Mason
FHSU President
Fort Hays State University’s (FHSU) John Heinrichs Academic Creative Activities Day (SACAD) showcased a winning blend of traditional research and cutting-edge technology. The annual SACAD event is a testament to academic rigor and the limitless possibilities of students who value innovation and collaboration. This year’s participants included Carrie Anderson, Marisol Banda and Katie Hale, who captivated attendees with their research on the use of artificial intelligence (AI) in tourism marketing, winning the coveted People’s Choice Award in the Academic Activities category.
Their research was an exploratory study of the use of AI in tourism marketing in the Midwest, a project born out of curiosity and driven by a passion for the tourism industry. With Dr. Stacey Smith as their mentor, the three students conducted extensive research, understood the intricacies of AI, and presented their findings to national and international audiences.
Their research journey was not without challenges. When Dr. Smith, a well-respected figure in tourism academia, asked FHSU members of the tourism honor society Eta Sigma Delta (ESD) to do a research project for a conference in Miami, Carrie, Marisol, and Katie quickly seized the opportunity, even though it meant doubling their workload. They embarked on two ambitious research projects, including one focused on AI in tourism marketing.
The students discovered that AI is rapidly changing the way the tourism industry operates, from personalizing travel experiences to improving destination management and customer service. A survey of Midwest tourism professionals revealed a lack of awareness and use of AI in the region. Their research recommended creating workshops and conferences to educate professionals on the benefits of AI in tourism marketing.
Their journey led them to the Eta Sigma Delta Undergraduate Research Conference in Miami, where they presented not one but two research projects, including a highly acclaimed AI study. Competing with top schools from the US and Hong Kong, their work was noticed and celebrated. Their dedicated efforts culminated in them receiving an Outstanding Paper Award for AI research, laying the groundwork for further recognition at SACAD.
Studying AI in tourism was a new and exciting experience for the students. Marisol Banda, a student from Salina, shared how the project helped her learn about data collection and research, something she had never experienced before. She emphasized the importance of embracing advanced technologies like AI to move the tourism industry forward.
Katie Hale, from Hutchinson, emphasized the importance of adapting to changes in the industry and leveraging resources and connections to enhance research output. She attributed the success of her project to collaboration with her peers and professors, acknowledging that her skills and confidence have grown as a result.
Carrie Anderson, a Topeka native, developed a passion for tourism while studying at FHSU, and although the program is not research-focused, she emphasized that the opportunity to participate in research projects opens up new possibilities for students to explore their interests and gain valuable skills.
Dr Smith played a key role in guiding the students through the research process, helping them understand the importance of their research in industry and preparing them for their future endeavours. Dr Smith said the students’ enthusiasm and desire to learn was evident throughout the project and their recognition at local and international events was testament to their hard work.
As Fort Hays State University continues to prepare future academically accomplished leaders and innovators in their fields, Carrie, Marisol and Katie’s accomplishments exemplify the university’s commitment to fostering an environment where students can grow, innovate and prepare for the dynamic world ahead.
The 19th Annual John Heinrichs Academic and Creative Activities Day was more than just an event, it was a celebration of the collaborative efforts and accomplishments of faculty, students and staff. For Carrie, Marisol and Katie, it was the start of their journey to become influential leaders in the tourism industry, equipped with the knowledge and skills to drive change with innovative ideas and make the world a better place.
Every step Marisol, Katie and Carrie take will build on the solid foundation of experience and knowledge they gained through their research projects. They are preparing not only to succeed in their careers, but also to make significant contributions to the tourism and hospitality industry, where AI and other emerging technologies will play a key role. Their stories remind us that the pursuit of knowledge, driven by curiosity and supported by a committed community, can lead to extraordinary results.
As Fort Hays State continues to grow and adapt to the changing educational landscape, the successes of students like Carrie, Marisol and Katie will continue to inspire future generations. In an increasingly interconnected and technologically advanced world, their work embodies the spirit of innovation and resilience that Fort Hays State strives to foster. These events remind us that education is about learning and exploring new territories, embracing change and creating a better future for all.
