ForwardKeys Partners with Caribbean Hotel and Tourism Association to Provide Caribbean Tourism Status Report
ForwardKeys, a leading travel intelligence partner, and the Caribbean Hotel & Tourism Association (CHTA) have teamed up to produce a detailed report on the current state of Caribbean tourism. The report, to be launched at the Caribbean Marketplace event in Montego Bay, Jamaica, on May 20, provides a comprehensive analysis of the region’s performance and highlights key trends shaping the future of the industry. is focused on.
The report reveals impressive growth in the Caribbean region, with international arrivals rising by an impressive 13% over 2019 levels in the first half of 2024. However, as more destinations reopen around the world, the region faces increased competition for market share, especially in Asia.
Key findings include identifying the best-performing destinations in the first half of 2024; Puerto Rico tops the list, followed by the Dominican Republic and Cancun in the Mexican Caribbean. Mid-tier destinations such as Belize and Curacao are also showing impressive growth due to increased connectivity and demand from key source markets.
In addition to overall performance, the report also takes a closer look at specific market segments such as business travel, family travel, and high-revenue travelers. Although business travel has lagged behind leisure travel, destinations such as the U.S. Virgin Islands, Cayman Islands, and Dominican Republic are seeing significant growth in this segment. Family travel has also increased significantly, with Curacao, Belize and Aruba leading the way. Premium class travel for luxury travelers is outpacing standard class bookings, presenting a unique opportunity for Caribbean destinations to target this lucrative market.
Olivier Ponty, Director of Intelligence and Marketing at ForwardKeys, commented: “As Caribbean countries look to build on their success in the global tourism recovery, a data-driven approach to destination promotion and management will be the foundation of sustainable, resilient and profitable destinations,” looking to the future of the region’s tourism sector.
Nicola Madden Greig, OD, Chairman of the Caribbean Hotel and Tourism Association, said: “To succeed in this new world, Caribbean hospitality and tourism must leverage data and technology to meet the changing needs of travelers. We need to understand and anticipate,” he added. By working with a travel intelligence leader like ForwardKeys, you’ll gain the insights you need to identify and target high-potential customer segments, optimize your marketing strategy, and drive sustainable growth in your industry. can be provided to ”
The CHTA-ForwardKeys report highlights the importance of data-driven insights in navigating a complex post-pandemic travel landscape. By leveraging ForwardKeys’ advanced analytics and actionable insights, Caribbean destinations can effectively adapt their strategies, capitalize on new opportunities, and remain competitive in the global tourism marketplace.
Download the report.
