Groupon and SiteMinder build enhanced travel experiences with new partnership
Groupon, Inc. (GRPN), the marketplace where customers discover new experiences and services every day, today partnered with SiteMinder, the name of the only software platform that helps hotels maximize their revenue potential. The partnership integrates SiteMinder’s platform solutions with Groupon’s, streamlining pricing and distribution processes while introducing new services for hoteliers and customers.
Groupon and SiteMinder Collaboration: Powering Your Travel Experience
Integrating SiteMinder’s platform into Groupon’s travel ecosystem is an important step, establishing the marketplace as a seamless, low-friction, tiered distribution channel for hoteliers.
Brian Heyel, Head of Global Travel at Groupon, explains: “The synergy between Groupon and SiteMinder underscores our commitment to supporting hoteliers, not only by simplifying pricing and distribution, but also by expanding their reach and meeting the needs of a dynamic marketplace. We offer flexibility. This collaboration reflects our dedication to developing and selecting the best possible supplies for our customers, while supporting our valued partners in the hospitality sector.”
James Bishop, vice president of ecosystem and strategic partnerships at SiteMinder, highlights how integrating SiteMinder’s platform with Groupon’s platform can help hotels drive revenue growth.
“At the heart of this collaboration is a shared goal to open more doors for hotels and provide broader access to a wider range of guests as international travel accelerates,” Bishop said. “By partnering with Groupon, we are giving our guests the opportunity to be featured on the growing platform where more guests are purchasing their stays. This aligns with SiteMinder’s vision of creating greater opportunities for success in the global travel environment.”
Empowering hoteliers and enriching the customer experience
This strategic partnership highlights benefits for both hoteliers and their guests. Groupon’s integration with SiteMinder reduces friction in interactions with hoteliers and drives better deals. This gives hotel guests access to a variety of accommodations and destinations, all within a streamlined booking process.
Bishop added, “Importantly, beyond the seamless integration this partnership brings, working with Groupon will meet the evolving preferences of today’s travelers. Almost 60% of middle-aged travelers want to travel ‘more’ in the next 12 months, while the way they look for rooms will change in the future, with one in five looking for package deals. I did. Additionally, travelers are prioritizing stays that allow them to create memorable moments. Our integration with Groupon will enable our hotels to connect guests with exclusive, experiential offers designed to give them the elevated stay they crave right now. ”
“The integration of SiteMinder’s powerful solution represents a pivotal moment in Groupon’s transformation journey, giving customers more hotel choice. It supports our commitment to personalized and efficient service. This will enable effective capacity management and dynamic pricing optimization during peak sales periods.”
Global integration*: technological advancements
SiteMinder is Groupon’s first hotel distribution solution to be rolled out globally, and this partnership demonstrates a strategic commitment to advance industry standards and foster innovation to improve the travel experience. With a comprehensive transformation plan, Groupon aims to become a dynamic marketplace where customers discover new everyday experiences and empowers local businesses. With approximately 17 million active customers, Groupon is dedicated to powering underserved local experience and service markets and contributing to a dynamic, thriving ecosystem.
*SiteMinder will be available to hoteliers in all 13 Groupon markets except the United Arab Emirates (UAE).
Media inquiries
Maria Cricchiola
+61 2 8031 1287
media@siteminder.ccom
Investor information
Paul Wong
+61 411 889 876
investor.relations@siteminder.com
About Groupon
Groupon (NASDAQ: GRPN) is a marketplace where customers discover new experiences and services every day and local businesses thrive. For more information about Groupon, please visit press.groupon.com. Interested business owners can find more information at groupon.com/merchant.
About SiteMinder
SiteMinder Limited (ASX:SDR) has developed SiteMinder, the only software platform that helps hotels maximize their revenue potential, and Little Hotelier, an all-in-one hotel management software that makes life easier for small accommodation providers. It’s the name behind it. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and ecosystem of partners that are among the largest in the global hotel industry, SiteMinder generates more than 115 million reservations for hotel customers each year, valued at more than US$45 billion in revenue.
