BOSTON (WBZ NewsRadio) — Gov. Maura Healey on Monday announced a new tourism initiative called “Made Possible” aimed at promoting Massachusetts as an ideal place to travel and live.
In the summer of 2023, Healey’s office spearheaded the “Massachusetts is for All of Us” campaign to promote Massachusetts as a welcoming and safe place for all, with a special focus on people who identify as part of the LGBTQIA+ community.
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“Our state is filled with motivated people and change makers, each with an incredible story and making immeasurable contributions to our diverse communities,” said Governor Healey. “Everyone is welcome here, and we proudly demonstrate this on a global scale.”
The campaign will also highlight historical and cultural destinations throughout Massachusetts, including Boston, the Berkshires and Provincetown.
Lt. Governor Kim Driscoll also voiced her support for the campaign.
“Through Made Possible, visitors can visit every corner of Massachusetts – our small businesses, downtown areas and cultural centers. Through this new campaign, we hope to inspire residents and visitors to feel connected to Massachusetts’ rich traditions and legacy of possibility.”
The campaign is expected to grow and expand over the next year and will target domestic travelers through a variety of media channels, including television, radio, digital, print and billboards, as well as consumers outside of Massachusetts.
