Home » Hotel News » IIFA Utsavam boosts film tourism, draws global attention to Yas Island in Abu Dhabi, UAE
Tuesday, July 30, 2024
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Celebrating the richness of South Indian cinema, IIFA Utsavam draws global attention to the region’s cinematic strength and significantly boosts film tourism. The prestigious annual event showcases the talent and creativity of the Tamil, Telugu, Malayalam and Kannada film industries, drawing fans and tourists from across the world.
By hosting IIFA Utsavam in iconic locations, such as the upcoming event on Yas Island, Abu Dhabi, the festival highlights these destinations as premier tourist destinations. The influx of celebrities and media coverage will position the host city as a centre of international interest and promote its cultural and scenic attractions. Fans will visit these destinations to catch a glimpse of their favourite stars, attend screenings and take part in various festivities, significantly boosting local tourism.
Additionally, the glitz and glamour of IIFA Utsavam serves as a powerful marketing tool showcasing the host city’s hospitality, infrastructure and unique attractions. This exposure often leads to a surge in tourism as fans and travelers are inspired to visit the locations featured in the films and event. The symbiotic relationship between film and tourism is further strengthened as IIFA Utsavam brings together film professionals from around the world and enhances the host city’s reputation as a vibrant cultural hub.
Hilton Abu Dhabi Yas Island has been selected as the Celebrity Host Hotel and Official Hospitality Partner of the prestigious IIFA Utsavam 2024. Under the patronage of His Excellency Sheikh Nahyan Mubarak Al Nahyan, Minister of Tolerance and Coexistence, the much-anticipated IIFA Utsavam 2024 will take place on 6th and 7th September at Yas Island, Abu Dhabi. The spectacular event is organised by the Abu Dhabi Department of Culture and Tourism in partnership with Miral, a leading creator of immersive destinations and experiences in Abu Dhabi.
The sleek, five-star Hilton Abu Dhabi Yas Island is set to host some of the biggest names in South Indian cinema for this two-day grand extravaganza. The event will be attended by some of the biggest names in South Indian cinema including Chiranjeevi, Nagarjuna Akkineni, Allu Arjun, Samantha Ruth Prabhu, Rana Daggubati, Prabhu Deva, Rockstar DSP, Akul Balaji, Jeeva, Shane Nigam, Vijay Raghavendra, Teja Sajja, Rakul Preet Singh, Regina Cassandra, Sreelila, Raashi Khanna, Akhil Akkineni, KS Rama Rao, D Suresh Babu and Naveen Yelneni. These big names are set to make a dynamic presence at Yas Island, Abu Dhabi and set the global stage ablaze for IIFA Utsavam.
Nader Halim, Cluster General Manager, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton and DoubleTree by Hilton Abu Dhabi Yas Island Residences expressed his excitement, saying, “Amidst the grand celebration of South Indian cinema unfolding on Yas Island, Abu Dhabi, Hilton Abu Dhabi Yas Island is honoured to be selected as the Official Hospitality Partner and Celebrity Host Hotel for IIFA Utsavam 2024. We are thrilled to be able to extend a warm welcome to some of the biggest stars of South Indian cinema and look forward to hosting these multifaceted heavyweights at this exciting two-day event.”
Andre Timmins, Founder and Director, IIFA Utsavam, agreed, saying: “We are thrilled that Hilton Abu Dhabi Yas Island, part of the world’s leading hospitality company, is the ideal choice for IIFA Utsavam and has come on board as the official hospitality partner for the star-studded two-day extravaganza. Set against the contemporary waterfront of Yas Bay, Hilton Abu Dhabi Yas Island promises unparalleled experiences and world-class dining options, setting the stage for an unforgettable stay that epitomizes the grandeur and glamour of IIFA Utsavam 2024.”
Yas Island Tourism: Abu Dhabi’s Best Attractions
Yas Island in Abu Dhabi, United Arab Emirates, is rapidly becoming one of the world’s leading tourist destinations, offering a diverse range of attractions for all ages and interests. The man-made island is a haven for adventure seekers, sports enthusiasts and leisure travelers and is a key part of Abu Dhabi’s tourism strategy.
The centre of Yas Island’s appeal is its collection of world-class theme parks. Offering record-breaking rollercoasters and immersive experiences, Ferrari World Abu Dhabi attracts car enthusiasts and thrill-seekers from around the world. Yas Waterworld, a vast water park, offers exhilarating fun with numerous slides, wave pools and aquatic adventures. Warner Bros. World Abu Dhabi adds to the island’s appeal, bringing popular characters and stories to life in a completely indoor theme park.
Sports and entertainment are also key to Yas Island’s tourism: Yas Marina Circuit, home of the Abu Dhabi Grand Prix, attracts motorsport fans who want to experience the thrill of Formula One racing, while the award-winning golf course, Yas Links, offers golfers a challenging yet beautiful experience.
For those seeking relaxation and luxury, Yas Island is home to a number of five-star hotels, including the iconic W Abu Dhabi Yas Island, which spans the Yas Marina Circuit. These hotels offer luxurious accommodation, excellent dining options and unparalleled service, ensuring a memorable stay for all visitors.
Shoppers can indulge in retail therapy at Yas Mall, one of the largest malls in Abu Dhabi, which is home to a wide range of international brands, dining and entertainment options.
Additionally, Yas Bay Waterfront is a vibrant hub for nightlife and dining, offering a beautiful promenade lined with restaurants, bars and entertainment venues overlooking the blue waters of the Arabian Gulf.
Strategically located just a short drive from Abu Dhabi International Airport, Yas Island is easily accessible for international tourists. With a blend of excitement, luxury and culture, Yas Island continues to shine as a must-visit destination in the UAE, promising an unforgettable experience for all travellers.
IIFA Utsavam serves as a unifying platform bringing together the four major industries of South Indian cinema, showcasing its diverse talent, creativity and stories to audiences across the globe. The event will celebrate the achievements and success of South Indian cinema with a focus on Tamil, Telugu, Malayalam and Kannada film industries. With an extraordinary line-up of performances, awards and cinematic experiences, IIFA Utsavam is sure to enthral audiences. Day one will be dedicated to Tamil and Malayalam awards and performances, while day two will focus on Telugu and Kannada.
In essence, IIFA Utsavam not only celebrates South Indian cinema, but also acts as a catalyst for film tourism, promoting economic growth and deepening appreciation of the region’s cultural heritage. The festival’s ability to attract international visitors highlights its role in promoting film tourism and the lasting impact it has on the destinations it hosts.
As IIFA Utsavam embarks on its global tour, Hilton Abu Dhabi Yas Island has been selected as the Celebrity Host Hotel and Official Hospitality Partner for the prestigious event celebrating South Indian cinema. Under the patronage of His Excellency Sheikh Nahyan Mubarak Al Nahyan, Minister of Tolerance and Coexistence, the much-anticipated IIFA Utsavam 2024 will take place on 6th and 7th September at Yas Island, Abu Dhabi, in collaboration with Abu Dhabi Culture and Tourism Authority and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences.
The sleek 5-star Hilton Abu Dhabi Yas Island is all set to host some of the biggest names in South Indian cinema. The hotel will feature guest appearances from big stars like Chiranjeevi, Nagarjuna Akkineni, Allu Arjun, Samantha Ruth Prabhu, Rana Daggubati, Prabhu Deva, Rockstar DSP, Akul Balaji, Jeeva, Shane Nigam, Vijay Raghavendra, Teja Sajja, Rakul Preet Singh, Regina Cassandra, Sreeleela, Raashii Khanna, Akhil Akkineni, KS Rama Rao, D. Suresh Babu, Naveen Yelneni and more. These celebrities will be shining the global stage at IIFA Utsavam with their dynamic presence.
Nader Halim, Cluster General Manager, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton and DoubleTree by Hilton Abu Dhabi Yas Island Residences expressed his excitement, saying, “Amidst the grand celebration of South Indian cinema unfolding on Yas Island, Abu Dhabi, Hilton Abu Dhabi Yas Island is honoured to be selected as the Official Hospitality Partner and Celebrity Host Hotel for IIFA Utsavam 2024. We are thrilled to be able to extend a warm welcome to some of the biggest stars of South Indian cinema and look forward to hosting these multifaceted heavyweights at this exciting two-day event.”
Andre Timmins, Founder and Director, IIFA Utsavam, agreed, saying: “We are thrilled that Hilton Abu Dhabi Yas Island, part of the world’s leading hospitality company, is the ideal choice for IIFA Utsavam and has come on board as the official hospitality partner for the star-studded two-day extravaganza. Set against the contemporary waterfront of Yas Bay, Hilton Abu Dhabi Yas Island promises unparalleled experiences and world-class dining options, setting the stage for an unforgettable stay that epitomizes the grandeur and glamour of IIFA Utsavam 2024.”
IIFA Utsavam serves as a unifying platform bringing together the four major industries of South Indian cinema, showcasing its diverse talent, creativity and stories to audiences across the globe. The event will celebrate the achievements and success of South Indian cinema with a focus on Tamil, Telugu, Malayalam and Kannada film industries. With an extraordinary line-up of performances, awards and cinematic experiences, IIFA Utsavam is sure to enthral audiences. Day one will be dedicated to Tamil and Malayalam awards and performances, while day two will focus on Telugu and Kannada.
Tags: Abu Dhabi, Abu Dhabi Travel, Allu Arjun, Chiranjeevi, Movie Tourism, Hilton Abu Dhabi Yas Island, IIFA Utsavam, IIFA Utsavam 2024, India, Samantha Ruth Prabhu, South Indian Cinema, UAE, UAE Tourism, UAE Travel, Yas Island
