NEW YORK–(BUSINESS WIRE)–April 26, 2024–
The Korea Tourism Organization (KTO) has launched a major promotional campaign featuring K-tourism roadshows in major cities such as New York (April 23, 2024), Los Angeles (April), and more from the United States. are stepping up efforts to attract tourists. April 25, 2024), Chicago (April 29, 2024).
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The New York Korean Traditional Music and Dance Center (KTMDC) is the oldest Korean performing arts organization founded in New York City. (Photo: Business Wire)
The Ministry of Culture, Sports and Tourism collaborated with KTO to organize a successful K-Tourism Roadshow aimed at inviting US travelers to South Korea tourism on April 23, 2024 at the famous Cipriani 42 venue in New York. Ta. Cho Hee-jin from the International Marketing Department of the Korea Tourism Organization said, “KTO will contribute to creating new demand for visiting Korea by developing themed products related to K culture, attracting student groups, promoting regional travel products, etc.” said. Among other comprehensive marketing efforts. ”
The number of American tourists visiting South Korea in 2023 surged to 1.08 million, surpassing the pre-pandemic level of 1.04 million set in 2019. Preliminary data for the first quarter of 2024 shows a strong upward trajectory with significant year-on-year growth of more than 30%. The US roadshow was strategically planned to capitalize on this positive momentum by strengthening relationships with key partners in the US travel industry and media.
The New York K-Tourism Roadshow attracted more than 300 attendees, including tour operators and agencies focused on themed travel specializing in education, luxury, active seniors, and veganism. Travel Mart, the centerpiece of the program, facilitated meetings between national companies and local travel agencies in the United States. Among the Korean tour operator delegation are ArisuTour, Korean Buddhist Cultural Organization, Air Premia, Globaleur Co., Ltd., Busan Tourism Organization, DaOne USA, PremiumPass International Corp., D&G Tour Co., Ltd, and Rye Tour Co. Ltd. was included. , Korean Air, US Travel Korea, Asiana Airlines, Kim’s M&T, Holiday Planners, Dahae DMC Korea, Holiday Link DMC, Hana Tour ITC. Representing the U.S. are WorldStride, Student Universe, Kensington Tours, EF Gap Year, EF Study Abroad, Road Scholars, Conservancy Travel, Majestic Vacations/GTT, Embark Collective, Custom Made Travel, Zorkas Travel, Scala Trip, and Overseas. Includes arrangements, remote locations, and the Pacific Ocean. Holidays, Vegan Tours New York, Scenset, Sky Vacations.
Notable honors went to Remote Lands and Majestic Vacations/GTT. Our exemplary efforts to attract tourists from the United States and plan a variety of travel products themed around K culture won the Korean Tourism Award. Catherine Heald, CEO of Remote Lands, and Keng Hseuh, Executive Vice President of Majestic Vacations/GTT, expressed their gratitude, citing the increased demand for Korean travel products due to the popularity of K-culture. .
The event featured a mesmerizing performance by guitarist Lee Byung-woo, known for his contributions to acclaimed films such as Bong Joon-ho’s “The Host” and “Mother,” and a dynamic K-Pop dance act. and a showcase of traditional Korean music. . USTOA President Terry Dale offered his congratulations and shared his experiences while in Korea.
On April 25, 2024 in Los Angeles, the Busan Tourism Organization and the Gyeongsangbuk-do Culture and Tourism Office, along with other partners, will lead a Korean tourism promotion event. The focus will be on promoting Busan and Gyeongbuk (Andong) tourism to travel and MICE agencies from the western United States and Hawaii. In particular, former Major League player Park Chan-ho will be participating in a talk show promoting Korean tourism.
About Korea Tourism Organization
The Korea Tourism Organization (KTO) is an organization in Korea (Korea) under the Ministry of Culture, Sports, and Tourism (MCST). KTO contributes to the interests of South Korea’s tourism economy by promoting South Korea as an all-season tourist destination. A combination of fascinating history, rich culture, great food, and friendly people make South Korea one of the most visited countries. Visit Korea Year 2023-2024 campaign promotes his K-Culture. Located in East Asia, South Korea is a country of contrasts, with tourist attractions ranging from ancient mountaintop Buddhist temples such as Bulguksa Temple to ultra-modern skyscrapers such as Seoul’s Lotte World Tower.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240425515251/en/
Contact: Media Contact:
Patrice Henry / Choi Hyeri
Korea Tourism Organization
patrice@knto.or.kr|chaeriy@knto.or.kr
Keywords: South Korea America North America Asia Pacific New York
Industry Keywords: Attractions Vacation Cruise Destinations Travel
Source: Korea Tourism Organization
Copyright Business Wire 2024.
Pub: 2024/04/26 09:25 AM/Disc: 2024/04/26 09:26 AM
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