Locals in Mallorca are trying to stop British tourists from visiting their beaches. Ahead of the spring/summer season, the Balearic Islands have taken action to combat ‘overtourism’ by British holidaymakers and an influx of British tourists.
To combat the problem of overcrowding on Mallorca’s beaches, the island’s news agency La Indis has launched a campaign with the slogan: “Don’t tag this beach, you bastards!” Creative director Virginia Moll said: “As a creative agency, we want to make sure that tourists visiting paradise who have to crop their photos to get likes or Instagram photos may feel cheated. I don’t think it can be done,” he said.
“Instead of blaming tourists, let’s ask them to find fun and fresh ways to empathize with the islanders.” They asked us to design one,” she said.
“This campaign is not only aimed at tourists, but also at locals. Tags can cause a lot of damage. Our paradise can no longer give us more. Sustainable It’s about understanding that posting tags is important, not just about not harming the environment.”Beautiful photos have a dramatic impact on the environment.
“We’re losing perspective. We don’t know how to find places that aren’t on Google. We’re encouraging tourists and locals to put down their GPS.” “Tag this beach. A bright red sticker with the line “Don’t put it on, you bastard!” They have been seen not only near beach entrances, but also in people’s cars and at business counters.
The agency claimed that piles of stickers were left outside the La Indis office every weekend, and by Monday they were all gone. So far, 1,000 stickers have been printed and more than half have been distributed to local residents. The move is just the latest in a long line of efforts to tackle tourism on the island.
