The Ocala/Marion County Tourism and Convention Authority is celebrating a record-breaking tourism month that brought in nearly $700,000 in revenue to Marion County.
In February 2024, visitors generated a record $697,599.40 in tax revenue for Marion County. This figure reflects taxes collected from that month’s stay in her short-term lodging in Marion County for less than six months.
This is the highest single-month revenue for Ocala/Marion County since voters approved the tourism development tax referendum that went into effect in January 2005, according to the Tourism and Convention Authority. The use of this revenue is strictly regulated by state law.
Next week, at the Marion County Board of County Commissioners meeting on Tuesday, commissioners are scheduled to recognize National Travel and Tourism Week (May 19th through May 25th). We will also highlight how travel boosts local economies while creating quality jobs, stimulating new business and improving the quality of life for residents and visitors alike.
A total of 1.4 million people visited the county from April 2023 to March 2024, generating more than $1 billion in revenue, according to the latest study on the economic impact of tourism in Marion County.
The Tourism and Convention Bureau announced that tourists spent more than $682 million directly on lodging, restaurants, groceries, transportation, attractions, entertainment and shopping in the past year. Additionally, this visitor spending is expected to save residents $466 per year in taxes per household.
“Tourism is essential to Marion County’s economic prosperity and high quality of life. Our natural wonders continue to attract events and visitors from around the world,” said Michelle Stone, Marion County Commissioner. the chairman said.
Secretary Stone went on to say that the state’s tourism revenues “support more than 10,000 local jobs and generate millions of dollars in community income.” Tourism is Florida’s lifeblood, driving economic growth, creating jobs, and providing revenue that supports a variety of sectors. From hospitality to retail. It is an essential part of our identity and prosperity, and allows us to operate without state income taxes. ”
Tourism Development Director Loretta Shafer called Ocala/Marion County residents and their businesses “the most important advocates in tourism.”
Schafer also encouraged residents to “take time this summer to explore the outdoor playgrounds in your backyard and truly appreciate where you live.”
For more information or to download the OcalaMarion Travel Guide App, visit the Ocala/Marion County Visitors and Convention Bureau website.
