There’s no doubt that Hawaii has been hit hard over the past few years.
Now, with the new law, the state is hopeful it can regain its main economic force: tourism.
Gov. Josh Green signed a bill aimed at revitalizing tourism on the islands.
“Sustainable tourism is essential to the future of our state,” said Governor Green. “This bill will ensure that our tourism industry grows in a way that respects and protects our cultural heritage while helping to diversify our economy.”
Senate Bill 2659, introduced by Sens. Jarrett Keohokalole and Les Ihara Jr. and supported by both chambers’ Native Hawaiian Caucus, would incorporate a revitalization framework into the Hawaii State Planning Act and the State Tourism Functional Plan, documents that guide the operations of state and county agencies, and expand tourism industry goals and policies. It would:
– Implement policies that reduce impacts on beaches, reefs and marine life, shifting to a more regenerative tourism industry that has a lower environmental impact and aims to maintain and improve the quality of life for Hawaiians.
– Support community efforts to protect cultural and natural resources of land, sea, rivers and air, and ensure that kapu (prohibited) and environmentally sensitive contexts are protected from visitor traffic
-Further stimulate Hawaiian businesses and reduce the state’s reliance on tourism by better positioning Hawaii business owners and entrepreneurs in the economic value chain and actively supporting other economic sectors.
– Empower Hawaiians by providing development opportunities, job training and education for career advancement in the tourism industry
“This landmark legislation is a vital step forward in solidifying our ongoing efforts to change Hawai’i for the better, and we applaud Governor Green and the Legislature for their pioneering leadership,” HTA board chair and Hawaii Lodging and Tourism Association president and CEO Mufi Hanneman said in a statement. “The concerted efforts of government agencies and officials, local leaders and HTA highlight our shared dedication to fostering a thriving, diverse and resilient industry that puts the well-being of our communities and our diverse cultural heritage first.”
Hawaii has been devastated by devastating wildfires on the island of Maui and what is perceived as overtourism, so much so that one of its famous black sand beaches is up for development.
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