NewJeans: Provided by ADOR
Key highlights
NewJeans appointed as honorary tourism ambassador for Korea. About NewJeans
NewJeans is a Korean K-Pop group that is becoming increasingly popular among the general public. With their unique songs and concepts, the girl group has garnered a loyal fanbase and even been recognized as an honorary ambassador by the Korea Tourism Organization.
New Jeans appointed as honorary tourism ambassador for Korea
On July 11, 2024, the Ministry of Culture, Sports and Tourism of Korea appointed K-pop girl group New Jeans as the honorary ambassadors for Korea Tourism in 2024. The group was also awarded a commemorative plaque recognizing their contributions to the country. The group was chosen for this title to target the 2030 generation around the world and encourage them to visit and experience Korean culture.
Last year, 35.6% of foreign tourists who visited South Korea were under the age of 30, and 84% were traveling alone. Notably, the biggest reason for them to visit South Korea (32.1%) was to be exposed to Korean content.
The theme “Korea for Koreans” was introduced to highlight authentic Korean experiences that aren’t usually found through online searches. Advertisements featuring New Jeans show members strolling through a traditional market, dipping kimbap in tteokbokki sauce, savoring cup noodles after a hike, and enjoying Chungmu kimbap by the sea.
About New Jeans
Formed by ADOR, NewJeans consists of five members: Minzy, Hanni, Daniel, Hyelin, and Haein. They debuted on July 22, 2022 with the single “Attention” which quickly became a hot topic. In January 2023, the girl group released their first single album, “OMG”, which achieved commercial success with the singles “Ditto” and “OMG”, the former becoming the longest-running No. 1 song on the Circle Digital Chart.
Additionally, the group made their comeback on May 24, 2024 with a double single containing four tracks: the title track “How Sweet”, B-side “Bubble Gum”, and instrumental versions of both songs. Music videos for both songs were also released. The girl group also made their Japanese debut this year with the release of another double single, “Supernatural”, and B-side “Right Now”, along with a music video.
On June 26th and 27th, 2024, the group held their first Japanese fan meeting “Bunnys Camp” at the Tokyo Dome. The members sang many songs from their discography and surprised fans by singing unreleased solo songs. YOASOBI and Rina Sawayama also made guest appearances at the concert event.
