“Coolcation” is one of this year’s travel trends, with tourists seeking cooler weather. With summer temperatures well above 30 degrees, more and more tourists from Central and Southern Europe are visiting Sweden.
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This year, tourists are breaking with traditional summer customs and holidaying in cooler countries.
Increasing numbers of tourists from Central and Southern Europe, where summer temperatures can reach 30 or even 40 degrees Celsius, are visiting Umeå, Sweden.
With a July temperature of 17 degrees, a calm and quiet atmosphere and no traffic jams, Umeå attracts large numbers of tourists and makes it a very popular tourist destination.
Camp manager Charlotte Nilsson has noticed an increase in Finnish visitors to Luleå’s largest campsite, and she believes the weak Swedish krona is the reason.
Dutch tourists are also among those choosing Sweden over Spain, and Nilsson attributes this to a successful marketing campaign.
“Dutch people come into reception and say they saw Norbotten on TV and now they’re going to Northkapp,” she says.
Sweden is seeing an increase of around 10.5 million foreign home buyers across the Nordic countries, with climate change being one of the main reasons.
Andre Hamacher and Angelina Prill moved from Germany to their new home in Sweden in May. The couple bought their holiday home in Arvidsjaur four years ago but had no intention of living there permanently until last year.
“In the summer, temperatures can exceed 40 degrees, but it’s cool here,” Hammer said.
