St. Kitts Tourism Board CEO Ellison Thompson commended Jamaica for its proactive efforts to strengthen the resilience of the global tourism industry.
In an interview with JIS News, he noted that Jamaica, under the leadership of Tourism Minister Edmund Bartlett, has been influential in leading tourism recovery efforts across the Caribbean.
Strategic Initiatives Strengthen Regional Tourism
Speaking at the Caribbean Hotel and Tourism Association’s (CHTA) 42nd Caribbean Travel Marketplace event at the Montego Bay Convention Centre, Thompson highlighted the strategic initiatives being spearheaded by Jamaica.
These initiatives have played a pivotal role in setting sustainable benchmarks and hosting important conferences that attract experts from all over the world.
These efforts are aimed at formulating policies that will advance the tourism sector.
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Jamaica’s proactive measures during the pandemic
Amid the COVID-19 pandemic, Jamaica has implemented significant measures to ensure its tourism sector not only survives but recovers quickly.
The international community has recognized these efforts and the island has been highlighted for its adaptation strategies in these unprecedented times.
Building a legacy of resilience
Jamaica has made a major impact by leading a successful campaign to have February 17 recognised as World Tourism Recovery Day by the United Nations.
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The aim of celebrating this day is to raise awareness and strengthen global efforts towards sustainable tourism practices.
The Global Tourism Resilience and Crisis Management Centre, established as part of these resilience efforts, will be the cornerstone of a long-term strategy to strengthen Jamaica’s tourism sector against potential crises.
The Future of Caribbean Tourism
Looking to the future, Thompson explained ongoing efforts to ensure the Caribbean remains a sustainable tourism destination.
By analyzing effective practices from the peak of the pandemic, the region is preparing to remain vibrant and resilient in the face of future global disruptions.
Regional Collaboration in the CHTA Marketplace
The CHTA Marketplace event, held from May 20-23, served as an important platform for tourism stakeholders.
Delegates from the Caribbean, including Thompson, used the opportunity to discuss the current state and future prospects of tourism in their respective countries.
The event also facilitated direct interaction between Caribbean tourism suppliers and global wholesalers, strengthening relationships and promoting vacation travel in the Caribbean.
