The Tourism Authority of Thailand (TAT) and Traveloka have signed a Memorandum of Understanding (MoA) to strengthen the travel platform’s commitment to Thailand’s tourism industry and cooperate in promoting inbound and domestic tourism, including to secondary destinations.
The MoU provides the legal framework for Traveloka to collaborate with TAT on dual marketing campaigns, sustainability initiatives and travel insights. The agreement also enables Traveloka to work directly with TAT’s headquarters in Bangkok and all its offices both domestically and internationally, further strengthening Traveloka’s support to Thailand’s travel industry.
From left: Albert from Traveloka and Tapanee Kiatpaibool from TAT
TAT and Traveloka ran a joint campaign earlier this year, “Discover Thailand’s Treasures”, which Traveloka co-founder Albert said was “very successful in showcasing the potential of lesser known tourist destinations to a wider audience”.
TAT’s campaign, with support from Traveloka, including flights, accommodation and local attraction offers on the Traveloka app, is broadening the scope of tourism activities, including economic benefits to emerging destinations, and encouraging exploration of secondary cities.
“This strengthened partnership with Traveloka will help Thailand cement its position as an industry leader in the transition to experiential and sustainable tourism,” said TAT Governor Tapanee Kiatpaibool, adding that “this MoA is in line with TAT’s direction to elevate Thailand’s travel industry and enhance its competitive advantage.”
