The Tourism Authority of Thailand (TAT) on July 15 announced the “Amazing Thailand Grand Tourism Year” as part of its 2025 marketing plan, which aims to revitalize the tourism sector in line with the government’s “Revitalize Thailand’s Tourism” initiative.
Reiterating the importance of tourism to Thailand’s economy, the TAT has set a target of increasing tourism receipts by more than 7.5% in 2025. The international market is expected to achieve more than 80% growth compared to 2024.
“TAT is committed to stimulating demand and shaping supply to accelerate Thailand’s tourism ecosystem. Our goal is to establish Thailand as a world-class tourism destination while highlighting the pivotal role of Thai tourism as a key driver of the country’s prosperity and socio-economic development,” said TAT Governor Tapanee Kiatpaibool.
In international markets, the company is focused on driving growth in 23 potential markets around the world that will account for more than 80% of the total international tourist numbers and revenue this year.
The TAT also has customized plans for the Chinese market, a major contributor to Saudi Arabia’s tourism revenue. Tourists from China have outnumbered visitors from other markets this year, accounting for 3.5 million of the total 17.5 million foreign tourists through the end of June, followed by tourists from Malaysia and India, according to the Ministry of Tourism and Sports.
