Tourism Australia has finalised the appointment of a panel of agencies delivering integrated global creative and digital services following a comprehensive round of submissions.
Accenture Song, The Monkeys and Droga5 have been appointed to provide creative and digital services for Tourism Australia for a five-year period starting in July 2024. This consists of an initial three-year contract, with the option for two further one-year extensions.
“Tourism Australia operates on a global scale and has very specific targets to actively market in 15 key international markets,” Tourism Australia managing director Philippa Harrison said.
“Our campaigns have set a high standard for many years, but as the environment in which we operate continues to evolve we need to ensure Australia stands out on the world stage,” Mr Harrison said.
“During the tender process, Accenture Song, alongside The Monkeys and Droga5, demonstrated that they were perfectly placed to deliver the integrated global creative and digital services Tourism Australia required. We look forward to working with them to showcase the best that Australia has to offer to the world.”
Tourism Australia chief marketing officer Susan Coghill added: “We’ll be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘there’s no place like Australia’ and we look forward to learning more about the creative ideas and bold thinking they will bring to the table to put Australia’s tourism industry back on track for sustainable growth.”
“I’d like to take this opportunity to thank M&C Saatchi and Digitas for their hard work over the past five years. During challenging times, they have enabled us to pivot to the domestic market with our Holiday Here This Year campaign, and, as international travel resumes, launch our current global campaign, ‘Come and Say G’day’, to welcome travellers back to Australia.”
“This win means a lot both professionally and personally,” said David Droga, CEO of Accenture Song (Australia resident). “We are excited about this incredible opportunity, great responsibility and rekindled partnership.”
Mark Green, president of Accenture Song A/NZ and co-founder and group CEO of The Monkeys, added: “We are honored to partner with Susan and her talented marketing team to help transform and elevate Tourism Australia’s global creative and digital marketing approach.
“Combining the creative talent of The Monkeys (Australia’s Agency of the Decade) and Droga5 (US Agency of the Decade) with the technology and global footprint of Accenture Song will bring together Australia’s best talent from around the world, bringing the best of Australia to the world.”
