Tourism New Zealand (TNZ) recently concluded a series of roadshows in four Southeast Asian countries (Malaysia, Indonesia, Thailand and Singapore). This is as we aim to expand our key tourist market to support New Zealand’s long-term growth. Its tourism sector.
Greg Waffelbacher, TNZ Asia General Manager I support the strategy.”
Tourism New Zealand recently concluded a series of roadshows in South East Asia.
According to Tourism New Zealand’s Active Considerers (AC) survey, 35% of Malaysia’s adult online population are actively considering New Zealand for a holiday, which equates to approximately 6.9 million people. In fact, 44% of ACs say New Zealand is their first choice for their next destination.
In Indonesia, 37% of Indonesia’s adult online population are actively considering New Zealand for a holiday, which equates to approximately 37.3 million people. Within this AC pool, there is considerable opportunity to target high-spending visitors, with 40 percent of the pool budgeting to spend more than Rp 35 million (US$2,198) per person, which is considered a “precious “source market,” Waffelbacher said. . Additionally, 52% of ACs say New Zealand is their first choice for their next destination.
In Thailand, 24 percent of Thailand’s adult online population are actively considering New Zealand for a holiday. This equates to approximately 7.8 million people. Within Thai AC Pools, 37% of pools budgeted to spend more than 120,000 baht (US$3,305) per person, “twice the minimum spending threshold” There’s also a chance. Wefelbacher pointed out.
In Singapore, the prevalence of AC is higher than in other major markets served by TNZ, representing approximately 1 million Singaporeans. Since 22 October, New Zealand’s attractiveness as a holiday destination has increased, contributing to the recent 27% increase in AC incidence.
In addition to meeting buyers and sellers in the four countries, some of whom have never been to New Zealand, TNZ is actively promoting the destination through media and social media.
When asked how TNZ was dealing with Muslim-majority international travelers from Indonesia and Malaysia, Mr Warfelbacher said: New Zealand – and Kiwi Muslim Directory. We will also share about travel companies offering Halal tours in New Zealand. ”
Siti Aisha, travel manager at Aza Travel & Tours, a buyer who attended the Singapore roadshow, said she has never been to New Zealand but recognizes the country as a travel-friendly country for Muslim visitors. He said he was doing it.
“It’s easy to market New Zealand and offer Muslim-friendly options. English is widely spoken compared to Japan or South Korea. Farm visits with sheep shearing, easy access to halal food, children. Friendly facilities, nature experiences (which more Singaporeans are keen to indulge in since COVID-19), and numerous adventure activities are all attractive to Muslim travelers. “We are planning several group tours this year,” she said.
