With six years left until the deadline for the global goals, the United Nations Tourism Secretary-General is calling for a human-centered transformation of tourism.
The call comes as the United Nations Tourism Office once again partners with the World Economic Forum on the 2024 Travel and Tourism Development Index. The report underlines the importance of tourism to all developed and developing countries, while underscoring that the sector is rapidly recovering from the effects of the pandemic. , the index also reflects growing challenges such as air connectivity, labor shortages, and uneven adoption of technology and innovation.
We have a responsibility to make tourism jobs worthwhile and decent jobs, and to make tourism an opportunity for a better future for everyone, especially women and the world’s youth.
At the launch, UN Tourism Secretary-General Zurab Pololikashvili said: “As we move forward, we reiterate our call to ensure that communities everywhere are at the heart of tourism development. We want to make work worthwhile, secure decent jobs and make tourism an opportunity for a better future for everyone, especially women and the world’s youth.”
The release of the Travel and Tourism Development Index comes as the United Nations Tourism Office releases its latest World Tourism Barometer. According to the data, international tourism reached 97% of pre-pandemic levels in the first quarter of 2024. More than 285 million tourists traveled abroad between January and March, an increase of 20% year-on-year, and the sector is on track for further growth. 2% above 2019 levels by the end of 2024.
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