The preliminary agreement signed by TAT Governor Tapanie Kiafaibulu (left) and UnionPay International Secretary-General Wang Lixin in Bangkok on Monday is shown. [Photo provided to chinadaily.com.cn]
China UnionPay, a major credit card payment company, and the Tourism Authority of Thailand (TAT) signed a preliminary agreement on April 30 to strengthen cooperation in promoting quality tourism experiences for Chinese tourists visiting Thailand.
The Letter of Intent (LoI) between TAT and UnionPay International, a subsidiary of China UnionPay, is valid for two years. Cooperation under this agreement ranges from joint funding of joint marketing activities, joint promotions and press releases to data sharing and high-end customers.
The agreement is expected to encourage Chinese tourists and UnionPay cardholders to visit Thailand, as well as provide a deeper understanding of their consumption and spending behavior.
Specific marketing and outreach to UnionPay’s upper-tier customer base, including Platinum or Diamond and above cardholders, or high-income customers, to promote travel to Thailand and stimulate higher spending. activities will be introduced.
“This agreement supports the Thai government’s tourism policy of building long-term strategic partnerships with leading companies in key tourism markets,” said TAT Governor Tapani Kiatfaiburu.
According to TAT statistics, as of April 21 this year, more than 2 million Chinese tourists visited Thailand, making it the country’s largest tourism market.
From March, holders of a valid Thai ordinary passport and a valid Chinese official and ordinary passport will be exempted from visa requirements for entering, exiting or transiting the territory of the other country for a stay of 30 days. Ta.
Mr. Tapani said, “Following the visa-free policy for Chinese tourists, we will further strengthen cooperation with the Chinese side to promote travel and develop quality tourism experiences in Thailand for Chinese tourists.” It will help promote this.”
