A Hobart hotel will offer $100 off your rate for every 60 minutes you spend sleeping over six hours. (Source: Provided)
If you can sleep more than nine hours, you could win a free stay at an Australian hotel. It’s not a challenge or a game, but one of several hotels jumping on a new global travel trend that’s expected to grow to $400 billion by 2028.
MACq01 in Hobart is offering $100 off the rate for every 60 minutes you stay over six hours in dreamland, with a free night’s stay after nine hours. Danica Porter from the hotel told Yahoo Finance that it’s perfect for anyone wanting to relax, unwind and get some much-needed sleep.
“We have a lot of customers who don’t want to go home,” she said.
“So what we’re saying is, instead of having a really hectic, adventurous holiday, come and have a holiday where you go home feeling better and more relaxed than when you left.”
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The hotel has made some modifications to rooms dedicated to the service, including equipping mattresses with special sleep trackers to track guests’ sleep duration and quality.
There’s red indoor lighting, salt lamps, weighted blankets, and a curated food and drink menu that aims to give you “the best night’s sleep.”
There’s also a comprehensive pillow menu with a guide to help you choose the right pillow for your sleeping comfort.
See full offer terms and conditions here.
Australians are suffering from sleep deprivation: a $66 billion problem
A government report has found that four in 10 Australians are not getting enough sleep, which could be having a negative impact on the population and economy.
The Australian Sleep Society says lack of sleep affects the functioning of every cell in the human body.
The story continues
Poor sleep can impair judgement and mental function, costing the Australian economy $17.9 billion in lost productivity between 2016 and 2017. A government report estimated the overall cost of poor sleep to be $66.3 billion, including to health and wellbeing.
Another survey found that almost half (48%) of Australian adults report at least two sleep-related problems, which may increase the risk of chronic health conditions and risk factors.
That’s why sleep tourism is becoming a big trend.
The three R’s are important
People around the world are specifically seeking places, hotels and activities that can help them get better quality sleep and get more sleep.
Instead of packing up and moving on to a new location every two days, sleep tourists prefer to stay in one place and keep adrenaline-inducing activities to a minimum. Rest, relaxation and recovery are key.
“If it’s so small [annual] “Whenever I go on vacation, I try to pack so much into it that I come back really exhausted,” Porter told Yahoo Finance.
It’s part of a broader trend known as “slow travel,” which involves hopping from place to place, bar to bar, bike to boat, etc. It may be fun, but some weary travelers joke that they need a vacation from their vacation.
A recent survey found that 94 percent of respondents wanted to experience slow travel, and hotels like MACq01 are definitely listening.
“The days of traveling and coming home tired are over,” says sleep scientist Rebecca Robbins of the Harvard School of Sleep Medicine.
“The idea that travel can restore you, allow you to learn things cognitively and experience new things, and also get the physical and mental rest you need on the road so you can come home rested, is a really exciting proposition.”
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