Vietnam’s VNAT is collaborating with Golf Development Solutions to promote golf tourism and aims to host the LIV Golf Tournament.
In Hanoi, Vietnam National Tourism Authority (VNAT) Chairman Nguyen Trung Khanh, Golf Development Solutions Co., Ltd. (GDS) CEO Ben Styles, General Nguyen Hoang Thu・Meeted with Mr. Anne. Jed Moore, director of GDS and founder and CEO of Performance 54; The meeting was attended by VNAT Vice Chairman Mr. Ha Van Sieu and his VNAT department leaders.
At the meeting, GDS and Company 54 leaders expressed their absolute interest in the development of golf tourism in Vietnam, including establishing standards for golf services and developing environmentally friendly golf tourism. To facilitate this, in the near future, GDS and Company 54 plan to complete the establishment of a joint venture to promote the development of golf tourism in Vietnam. In particular, GDS and Company 54 expressed their hope that VNAT will help realize the idea of holding his LIV golf tournament in Vietnam. In addition, the leaders of both companies also proposed holding a meeting between companies, industry investors and golf course owners to discuss and shape the future of Vietnam’s golf industry.
VNAT Chairman Nguyen Trung Khanh emphasized that golf tourism is one of the areas that is receiving much attention. VNAT Chairman Nguyen Trung Khanh expressed his impressions of Jed Moore, founder and CEO of Performance 54, who led Saudi Arabia from a harsh desert climate to a famous golf tourist destination, and said that in the near future both parties will He said he looks forward to cooperation. Promote the development of golf tourism in Vietnam. According to VNAT Chairman Nguyen Trung Khanh, holding the LIV golf tournament in Vietnam will be a highlight to attract domestic and foreign tourists to Vietnam. We also asked about Performance 54, which supports information related to establishing service standards and categorizing golf courses around the world by star level. We support content development regarding Vietnam’s golf course construction standards.
Regarding Vietnam’s tourism situation, VNAT Chairman Nguyen Trung Khanh said that Vietnam is one of the most popular destinations not only in Southeast Asia but also in the world, and is the top destination in the region. In 2019, before the outbreak of the COVID-19 pandemic, Vietnam received more than 18 million international tourists and accommodated approximately 85 million domestic tourism trips. It accounts for nearly 10% of the country’s GDP. Total tourist receipts amounted to approximately $32 billion. After the country fully reopened, thanks to the government’s open-door policy, Vietnam’s tourism numbers quickly recovered. In 2023, Vietnam welcomed more than 12.6 million international tourists and accommodated about 110 million domestic tourists. Total tourist receipts amounted to approximately $28 billion. It has recovered by about 70% compared to 2019.
Vietnam’s tourism industry has set the goal of fully recovering the number of foreign tourists this year, with the arrival of about 17-18 foreign tourists expected to regain the momentum of tourism growth. , will contribute more to GDP than before the pandemic.
VNAT Chairman Nguyen Trung Khanh said Vietnam’s tourism development strategy identifies golf tourism as one of Vietnam’s tourism strengths, and Vietnam is committed to developing and leveraging the potential of this important market. He added that he is aiming for
Currently, the number of visitors to locations with golf courses has increased significantly. Golf prices in Vietnam are also relatively cheap compared to other countries in the region. Most golf courses today are new, fully equipped with facilities, infrastructure, and modern amenities. In particular, golf courses are built in regions and locations with unique geographic locations and topography, and many are designed by world golf legends, including legendary Vietnam tourism ambassador Greg Norman. . This proves that Vietnam has ample potential, strengths and opportunities to develop golf tourism with its beautiful natural scenery, diverse mountainous terrain and coastline stretching over 3,200km.
According to the latest statistics, there are currently nearly 100 golf courses operating in Vietnam, and the goal is to operate around 200 golf courses in the future. In the future, once the economic situation recovers and stabilizes, the construction of golf courses will proceed as planned, and Vietnam will become an attractive golf tourist destination for domestic and foreign tourists.
Jed Moore, Founder and CEO of Performance 54, congratulated Vietnam on the strong recovery in tourism and shared his impressions of Vietnam’s natural beauty, country and people. In addition, the achievements achieved by the Vietnam tourism industry demonstrate the vision, strategic thinking, and simultaneous and unified activities of governments, businesses, and golf course owners.
Jed Moore said of LIV Golf: “The experience we bring at LIV Golf is really different because we bring music and entertainment programming to golf.” Performance 54 CEO said the global golf industry still has a traditional view, They commented on the lack of innovation and creativity. Therefore, to bring about real change in the golf industry, we need to change the way we think and create newness and breakthroughs, typically new initiatives such as the LIV Golf Tournament.
VNAT Chairman Nguyen Trung Khanh thanked the GDS and Performance 54 leaders for their input, and said that these important contents will help build a long-term and sustainable strategy to develop Vietnam’s golf tourism. He stated that this is the premise. VNAT Chairman Nguyen Trung Khanh looks forward to GDS and Performance 54 sharing additional information about the LIV Golf Awards that will clearly highlight its uniqueness, differences, impressions and future development trends.
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales. She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
