Western Europe Tourism Destinations Report Summary
In 2023, international tourist arrivals to the region will reach 476.68 million; however, arrivals remained below pre-pandemic levels. Buoyed by the region’s reputation for charming mountain villages, castles and palaces, and modern cities, international tourist arrivals are expected to grow at a CAGR of more than 7% from 2023 to 2028, according to GlobalData. France was the country with the highest share of international tourist arrivals across the Western Europe region in 2023, followed by Spain.
The Western Europe tourist destinations market research report offers a detailed analysis of the tourist destinations market, infrastructure development, and attractions. It also provides a detailed understanding of the trends in the Western Europe tourist destinations market through SWOT analysis and sector risk assessment. Moreover, a comprehensive analysis of the type of travellers visiting the tourist destinations helps in understanding the demand side.
Major countries: France
Spain
Italy
· England
· Germany
Main type of tourism Sun and beach holidays
Visiting friends and family
City break holidays
Cultural holidays
Adventure/sports holidays
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Trends in Western European destinations
Western Europe is home to a wealth of culturally rich destinations, including historical sites, museums, and natural areas, attracting travelers seeking an authentic and traditional experience. Foodies are enthralled by the deliciousness of Western European cuisine combined with the rich cultural heritage of countries such as France, Italy, and Spain. Additionally, several countries in the region boast well-developed infrastructure, giving travelers access to a variety of transportation options, including air and land.
The main reason for travel to Western Europe from an inbound tourism perspective is leisure. The total number of international leisure travelers was significantly affected by the COVID-19 restrictions. To maintain Europe as a leading global travel destination and turn it into a sustainable travel destination, the governments of several Western European countries have begun to relax international restrictions and welcome visitors since COVID-19. As a result, more international travelers are visiting Western Europe.
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Western European destination market segmentation (by country)
France will have the highest number of international tourist arrivals in the region in 2023.
Following the pandemic, the number of tourists visiting France has rebounded. This growth can be attributed to France’s enduring appeal for tourists from all over the world. In 2023, France has established itself as a prominent tourist destination in Western Europe. Although it has a smaller overall population compared to its neighbors, France has a strong economy. As such, visitors can expect a very good tourism infrastructure that ensures a smooth travel experience. In addition to the country’s rich cultural attractions, landscapes, and cuisine, there is a lot to explore and enjoy.
Western European Destination Market Analysis (by Country), 2023 (%)
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Segmentation of the Western European tourism market by type
Sun and beach holidays were the most preferred type of vacation in the Western European tourism market in 2021.
Types of holidays preferred by travelers in the Western Europe region include sun and beach holidays, visiting with friends and family, city breaks, cultural holidays, and adventure/sports holidays. Western Europe has a long coastline with destinations such as Spain, Portugal, and Italy that are famous for their sunny beaches. These destinations are preferred by travelers seeking a variety of options to suit their tastes, from budget-friendly to luxury. In recent years, there has been a noticeable trend towards sustainable sun and beach tourism in less crowded destinations.
Western European Tourism Market Analysis (by Type), 2021 (%)
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Segments Covered in the Report
Western European Tourism Outlook (2023)
France Spain Italy UK Germany
Western European Destination Type Outlook (2023)
Sun and beach holidays Visiting with friends and family City breaks Cultural holidays Adventure/sports
range
This report is part of GlobalData’s Tourism Destinations Market Insights series. These reports provide in-depth analysis of tourism destinations and their key source markets, as well as an assessment of trends and issues in the destinations market of interest, in this case Western Europe.
Key highlights
Pre-COVID-19, arrivals to Western Europe grew at a compound annual growth rate of 4.55% between 2015 and 2019, reaching 490.54 million international arrivals in 2019. Due to the pandemic, this fell to 164.4 million in 2020, before recovering somewhat in 2021 to 190.4 million, according to GlobalData’s traveller demand and inflows database.
Switzerland is expected to see a significant increase in international tourist arrivals, with an 8.20% increase between 2023 and 2028. This increase is expected to bring the total number of international tourists to 20.4 million in 2028.
Western Europe enjoys relative advantages in certain aspects, such as political stability and legal frameworks, but environmental issues, social risks and the need for technological advancement require attention.
According to respondents to GlobalData’s consumer survey, city travel is especially popular among people aged between 35 and 55. It has been observed that the current generation tends to have higher incomes compared to millennials and Gen Zers.
Reasons to buy
Get clear, detailed insights into emerging trends in Western European countries. Use data and analytics to explore trends related to international arrivals and spending, tourism sector, construction, Foreign Direct Investment (FDI), airlines, and hotel development. Gain a deeper understanding of market opportunities and risks to support better business decisions.
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