Written by Lacey Faltz
Last updated: Wednesday, May 15, 2024, 10:50 a.m. ET
World Travel and Tourism Council and IC Bellagio have partnered to launch a new consumer campaign focused on community-conscious travel and how responsible tourism positively impacts the communities that travelers visit each year. We are raising awareness of what is possible.
The campaign will launch in earnest ahead of the busy 2024 summer travel season and will feature video-based storytelling across social media platforms.
Community Conscious Travel takes Italy as its first case study, showcasing the positive impact of tourism in preserving cultural heritage, and also providing recommendations on how travelers can visit Italy in a more responsible way. Masu. Tourism to Italy brings in more than 215 billion euros, maintains nearly 3 million jobs and employs more women and young people than many other industries.
The campaign focuses on how responsible tourism can be better for both the tourists who visit and the residents who live there, by making small, thoughtful changes, such as traveling in the off-season. .
“The importance of people in all areas of travel and tourism cannot be overstated,” said Andrea Grisdale, CEO and Founder of IC Bellagio. “Travel is the lifeblood of this vibrant industry and is intrinsically embedded in the experiences it provides and, ultimately, the economic growth it generates…We believe that local stories can lead to global We hope to foster dialogue and motivate others to share actionable solutions.”We combine the quality of life of our residents with the opportunities that tourism brings. ”
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