A new report from the World Travel and Tourism Council (WTTC) and Microsoft highlights the transformative power of artificial intelligence (AI) and its role in shaping the future of travel and tourism.
The final two reports in WTTC’s series on artificial intelligence, ‘Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety and Governance’ and ‘Artificial Intelligence (AI): Global Strategy, Policy and Regulation’ , highlights the following efforts: A digital future that prioritizes safety, ethical considerations, and responsible AI adoption.
Announced during the World Tourism Organization’s participation in the United Nations General Assembly in New York, these reports mark a significant milestone in WTTC’s mission to foster innovation and exceptional customer experiences through the integration of secure and reliable AI. is shown.
Responsible Artificial Intelligence (AI) explores the potential risks associated with AI deployment and provides strategies for establishing a framework that promotes transparency, accountability, and fairness.
From addressing bias and discrimination to ensuring human oversight of AI systems, this report helps organizations harness the power of AI responsibly.
In the fourth and final installment, “Artificial Intelligence (AI): Global Strategy, Policy, and Regulation,” WTTC provides a detailed overview of the AI ecosystem across major countries and international organizations.
It shows how policymakers are navigating the AI landscape and developing regulations and strategies to foster AI innovation, while ensuring the ethical and responsible use of AI.
WTTC President and CEO Julia Simpson said: “In a rapidly evolving landscape, AI is emerging as a catalyst for positive change. The insights provided in these reports demonstrate that AI is more than just a technological advancement. A strategic tool that can personalize customer experiences, drive sustainable improvements, and shape the future of travel and tourism.
“AI is already being used across our sector with incredible results. Several leading hotel groups, including Iberostar, are using AI to monitor and reduce food waste. As a result, we not only recently realized 27% cost savings, but also saved thousands of kilograms of unwanted food from going to landfill.
Julie Shainock, Managing Director, Travel, Transportation & Logistics Industry, Microsoft. “AI is being adopted across the travel ecosystem to improve customer and employee experiences and improve operational efficiency. We are just at the beginning of the journey.
“We look forward to seeing what the future holds as AI is more widely adopted to automate the mundane tasks of travel and harness the true spirit of travel to enhance the human experience. .”
According to WTTC, AI has the power to revolutionize the way businesses in the travel and tourism sector operate, offering immense opportunities for growth and innovation.
Both reports highlight the urgent need for the travel and tourism industry to embrace AI as a strategic priority, invest in talent, and foster human-AI collaboration.
However, despite growing industry awareness of the potential of AI, challenges still exist, such as the lack of a workforce with AI skills in the travel and tourism industry, and challenges to overcome barriers to adoption remain. This highlights the importance of proactive measures.
As AI continues to reshape our world, WTTC continues to be at the forefront, advocating for safe, ethical, and inclusive AI innovation.
To access these reports, please visit WTTC’s Research Hub.
