This year finally felt like we were back to pre-pandemic travel norms. Countries hit by a decline in tourism are starting to see footfalls again, with travelers taking off on bucket-list trips they had planned during lockdown. But as the end of the year approaches, we’re looking ahead to his 2024 and the travels he’ll take in the new year. As well as creating our own lists (check out Condé Nast’s Traveler roundup of the best places to go in 2024, carefully curated by editors around the world), we draw inspiration from our readers. We are also incorporating
Every year, Google publishes a report called Search Year data that shows what users have searched for on Google over the past 12 months. We took an exclusive look at the travel section of the data: the most Googled destinations this year. This data has been contextualized to take into account current events (for example, Tel Aviv was a trending destination before the war broke out). Below, take a look at the top 10 cities and countries with the greatest increase in searches. Search Google every year to find travel inspiration for 2024.
Most Googled Countries in 2023
Atlas Mountains, Morocco Francesco Riccardo Iacomino
10. Morocco
An earthquake struck Morocco in September of this year, and the aftermath caused severe damage. Although the country is still recovering, the response from travelers was great. Travel is not often a solution in response to a crisis, but in this case it was necessary as tourism is Morocco’s largest source of income. Travelers are encouraged to continue visiting this country to explore everything it has to offer, and this country has a lot. The city’s jewel box of colours, sights and sounds, and the vast history and culture that lies beyond – it’s no surprise that this country’s jewels are in the top 10 in terms of support this year.
