Skift Take
The Asia-Pacific region is on the path to a rapid recovery, fuelled by China’s economic reopening and the Lunar New Year. As China prepares to travel again, the global tourism industry must keep up with growing demand.
Saniya Zampure
A global travel recovery doesn’t seem far away. The Skift Travel Health Index increased 4 percentage points (pp) month-over-month in February 2023, now standing at 93. We expect this year to bring recovery and growth to the travel industry.
Sector recovery underway
The latest February highlights show that all sectors have achieved a full recovery except for aviation, which is growing through January 2023 and reaching a one-year high.
Asia Pacific shows exceptional growth
Although the travel industry faces various challenges due to the pandemic, war, and natural disasters, travel is thriving in most regions. Asia Pacific, which has long been a “black sheep,” has shown a rapid recovery. European travel performance was affected by Turkey cancellations due to earthquakes. As of February 2023, Asia Pacific travel performance has surpassed Europe. This report takes a detailed look at the growing demand in Asia Pacific.
Hotels are adopting strong pricing strategies to boost recovery. China’s reopening has also boosted sales volumes in Southeast Asian countries. Some countries have already seen group travel from China resume. However, there is still room for growth in group pricing.
For more detailed analysis, check out our February 2023 highlights report and Skift Travel Health Index data dashboard.
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