BANGKOK — Following the release of the 2024-2026 PATA Executive Summary Forecast Report announced early last month, the Pacific Asia Travel Association (PATA) today announced a deeper dive and more comprehensive 2024-2026 forecast report. We have released a visitor forecast report for the Asia Pacific region. For each of his three destination sub-regions in Asia-Pacific, it focuses on source market and destination pairs and makes growth forecasts from 2024 to 2026. The report covers 39 destinations within the Asia-Pacific region, with a series of his three scenarios in which he makes predictions from 2024 to 2026.
PATA CEO Noor Ahmad Hamid said that while most destinations within the Asia-Pacific region have recovered strongly and are approaching pre-pandemic levels, this forecast report highlights the significant changes experienced by individual destinations. I pointed out that it was highlighted. Therefore, it is important to understand this trend, which will influence the future growth of each destination compared to the region as a whole.
In the medium-term scenario, international visitor arrivals (IVA) to the Asia-Pacific region will increase from 619 million in 2024 to 762 million in 2026, an increase of 111.6% compared to 2019 levels. It is expected that the recovery rate will be Asia will lead the recovery, reaching 564 million visitors by 2026, followed by the Americas with 167.7 million and the Pacific with 30.4 million, reflecting the region’s resilience and travel destinations. This highlights the potential for growth as a region.
When interpreting the Asia Pacific Visitor Forecast 2024-2026 report, it is important to note that the data should not be viewed holistically as destinations are recovering at varying paces. is. Each destination has its own dynamics, contributing to different variations in international visitor arrival rates. For example, many destinations in the Pacific region are experiencing strong recoveries, but the numbers are understandably different in magnitude when compared to larger destinations around the world. Analysis of projected growth reveals that understanding the nuanced recovery patterns of individual destinations is essential for a comprehensive picture of the evolution of tourism in the Asia-Pacific region. PATA emphasizes the importance of looking at specific recovery rates and trends by destination, as they shape the overall story of a region’s tourism revival.
Of the 39 destinations featured in the report, 34 are projected to recover to pre-pandemic levels, with Japan and the Maldives topping the list of fastest-recovering destinations. . Japan is projected to welcome 49.3 million tourists by 2026, an increase of 155% over its 2019 figure. The Maldives is expected to welcome 2.5 million tourists, indicating a 148% recovery rate to pre-pandemic levels. With this in mind, the recovery of visitor numbers in this region requires appropriate destination management strategies.
China, the United States, the United Kingdom and Australia are expected to maintain their leading positions as the main source markets for IVAs to the Asia-Pacific region, all driven by their economic growth potential by 2024. It is projected to recover to pre-pandemic levels.
Mr. Noor further discussed the implications for destination marketing organizations (DMOs) to become more agile, flexible and robust to rapid changes in the market, particularly how outcomes from source markets will influence how destinations become more competitive with other destinations in the future. He added that it will play an important role in whether he will perform better than Nation. Year. Destination marketers and policymakers are wondering if what they do in 2023 will work this year and beyond, as the travel market changes rapidly while consumer purchasing power relies heavily on user-generated content (UGC). You have to understand that it can go away. In this regard, it becomes important to understand the PATA forecast report, which takes into account various important factors such as economic indicators and travel capacity.
What you can learn from this report:
Forecasts international visitor arrivals to Asia Pacific from 2024 to 2026 by destination region, subregion, and destination, highlighting changing opportunities in the post-COVID era. Forecasts and growth patterns for 39 individual destinations to facilitate the development of appropriate strategies for the next three years. Highlights of key source markets within each destination region in Asia Pacific over the forecast period 2024-2026.
PATA Asia Pacific Visitor Forecasts 2024-2026 are available at www.pata.org/research-q1v63g6n2dw/p/asia-pacific-visitor-forecasts-2024-2026.
PATA members have exclusive on-demand video access to the Foresight-related webinar “Scientific Crystal Ball: Predicting Future Tourism Markets” and related PowerPoint presentations held on Wednesday, February 7, 2024. The webinar includes expert panelists from PATA. Hong Kong Polytechnic University (PolyU), Euromonitor International, Mastercard, Amadeus. The speakers provided valuable insights into various aspects of travel trends in the coming years, the main factors driving tourism recovery, and the Asia-Pacific region’s international tourist numbers forecast from 2024 to 2026.
