A quirky Michelin restaurant in Copenhagen that you must try. A beautifully shot dolphin clip that will inspire you to book your dream vacation to Fiji. World-class museums and art exhibitions have to be seen to be believed. If you’ve planned a trip in the past few years, chances are that social media has skyrocketed it to the top of your list of destinations.
With over 1 billion active users worldwide (including over 150 million users in the US alone), TikTok’s influence cannot be overestimated, especially when it comes to travel. In April 2023, tourism marketing agency MGH conducted a survey of 1,139 US TikTok users to assess how the app was increasing interest in travel. According to the study, 60% of surveyed users felt motivated to travel to a new place after watching a video about a new place on the app. Meanwhile, 35% turned their inspiration into action and booked a trip to a destination on the app.
Thanks to recent data provided by TikTok (collected by the company from January to December 2023), we can see which destinations are rising in the rankings and becoming the most popular travel destinations on the app, and by extension in 2024. You can also see if it could be a destination for 2020. clock. According to TikTok, here are some of the cities, states, and countries that saw the most growth in hashtags on TikTok last year.
Country hashtags are on the rise on TikTok
#Mexico: 180 billion views worldwide #France: 72.6 billion views worldwide #Japan: 53.7 billion views worldwide #Canada: 47.9 billion views worldwide #Italy: 43.7 billion views worldwide
#Mexico is a hashtag for countries to watch on TikTok
With 180 billion views worldwide in 2023, Mexico has seen a significant increase in popularity since 2022. His posts with #Mexico increased by nearly 60%.
No wonder users are excited to share all the details of their trips. Mexico has something for everyone. Travelers cite some of the country’s best destinations to visit, including the art and culture of Guadalajara, Michelin-starred dining in Mexico City, and luxurious beach resorts along both coasts from Cancun to Los Cabos.
Urban hashtags are on the rise on TikTok
#Dubai: 76.8 billion views worldwide #New York City and #New York City: 54.6 billion views worldwide #Paris: 47.8 billion views worldwide #Miami: 32.1 billion views worldwide #Los Angeles: 22.9 billion views worldwide
#Dubai views will increase by 50% in 2023
Home to the world’s tallest buildings and an equally dazzling array of quirky architecture, Dubai is one of the fastest growing cities on TikTok in 2023, surpassing popular destinations like New York and Paris. It has been surpassed tens of millions of times. Known for its world-famous skyline and unparalleled charm (both of which are sometimes controversial among travelers), there’s certainly a lot to be said for the most populous city in the United Arab Emirates. there is.
A quick scroll through #Dubai reveals a visual buffet of glittering skyscrapers, designer outfits, and sand surfing day trips, all of which easily catch the eye of a curious viewer.
US state hashtags are on the rise on TikTok
#New York: 42.4 billion views worldwide #Texas: 33.8 billion views worldwide #California: 32.3 billion views worldwide #Colorado: 6.4 billion views worldwide #Arizona: 7.9 billion views worldwide
#NewYork hashtag views increased by 100% in 2023
Whether you’ve never set foot in the Empire State or have called it home for years, New York content could be on your For You page in 2023.
Not surprisingly, New York City is one of TikTok’s most well-documented destinations. Check out @SubwayCreatures and Caleb W. Simpson’s viral mess of popular apartment tours with celebrities, influencers, and glamorous locals.
But it wasn’t just the five boroughs that were popular this year. In 2023, many other destinations in New York State are getting lots of love from our users, including laid-back hotels, small towns (and their sense of humor), and striking nature. This hype may be largely due to the fall and winter months, when fall foliage and blankets of snow wow travelers. It may also be due to the fact that visitors from this city carefully record their refreshing weekends for the Internet.
